ICANN, the Internet Corporation for Assigned Names and Numbers have finally deemed it appropriate for Russian, Chinese, Arabic and other, non ASCII languages to use domain names represented by local language characters. To put it simply, Latin based characters will no longer be essential in making up domain names.
Currently, more than 50 percent of the current total of 1.6 billion Internet users speak languages that aren't Latin-based, according to widely used estimates.
I know that I would have been incredibly disgruntled had it been necessary for me to use Chinese language domain names whilst surfing the web for the years since it’s birth up until now, so I imagine that for these millions of users, this is an incredibly important and long overdue movement.
Tina Dam, ICANN’s Senior Director of Internationalized domain names, heralds the movement as “the biggest technical change to the Internet’s addressing system – the Domain Name System – in many years.”
Having undergone many revisions, the final proposed implementation plan for the Fast Tracking process has been published and is due to commence today ( November 16th ). The Fast Track process has been introduced as a mechanism to introduce a limited number of non-contentious internationalized country-code top level domain names. These sites would include sites such as governmental and territory administration sites.
I look forward to seeing how the implementation plans unfold!!
Anya Gooch
Account Director
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