This week one of the world's largest brands has released its social media policy. And how many pages do you think it takes to steer such a huge ship in the social media world? 20? 50? 100?
No. Only three.
So is social media really that simple? Maybe not. But a company's approach to it can be. Keeping your corporate social media guidelines simple, concise, clear and easy to understand makes it far easier to mobilise your organisation in the social media world.
Empowering your staff to embrace social media and engage your audience on behalf of your brand gives you greater reach, increased touch points and most importantly increased share of top of mind. Couple that with a social media strategy and you are on your way (at the very least) to tapping into the great potential that social media now offers us as a way of life and not just a communication channel.
If you don't believe Coca Cola can fit their social media policy into just three pages, take a look for yourself below...
Coca-Cola Company's Online Social Media Principles
Jocelyn Kirby
Marketing & Business Development Manager
Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts
Friday, 15 January 2010
Thursday, 26 March 2009
Recession? What Recession!?!
If all the news of the credit crunch is getting you down and boring you to tears, why not buck the trend and show off your spending skills.
And I don’t mean spending wildly out of your depth! I mean controlled, well thought out spend – where the pennies go up in value once you’ve spent them rather than going to ‘newspaper ad’ heaven.
Science of the rocket variety, it is not!
Spending approximately £1,500 on a quarter page ad that will only appear once in a small area of the country, is not dynamically generated and is clouded by other adverts…hmm – [refer back to rocket science comment here!], may not be the best investment in the current climate…
Spending online however, opens up a world of opportunities for digital marketers including the ability to quantify actual results from campaigns, giving you full accountability and justifying that ‘crazy spend suggestion’ to your boss, all the more easy.
We need to reference the ‘crunch’ here but it will be with positive connotations. Money is tight, let’s face it we’re all scrimping and saving where we can. But we do still need to spend.
Particularly in marketing, because if you don’t keep reminding people, then they forget about you - not good! This also gives me the perfect opportunity to reference one of our previous articles – Cut Spend, Damage the Brand.
Not only more cost effective, marketing online allows for highly effective targeting and tracking – making it far easier to quantify your return on investment. You can receive up-to-the-moment reports detailing exactly when someone visited your ‘spend’ – this could be a full website track from page to page or a simple advert on another site.
So if you’re stuck with the million-dollar question – do I put my money offline or online then bank that thought online and save the quandry.
Don’t find your advert lining next week’s fish and chips portion. Come join us all online, there’s plenty of room!
Katherine
Account Manager
And I don’t mean spending wildly out of your depth! I mean controlled, well thought out spend – where the pennies go up in value once you’ve spent them rather than going to ‘newspaper ad’ heaven.
Science of the rocket variety, it is not!
Spending approximately £1,500 on a quarter page ad that will only appear once in a small area of the country, is not dynamically generated and is clouded by other adverts…hmm – [refer back to rocket science comment here!], may not be the best investment in the current climate…
Spending online however, opens up a world of opportunities for digital marketers including the ability to quantify actual results from campaigns, giving you full accountability and justifying that ‘crazy spend suggestion’ to your boss, all the more easy.
We need to reference the ‘crunch’ here but it will be with positive connotations. Money is tight, let’s face it we’re all scrimping and saving where we can. But we do still need to spend.
Particularly in marketing, because if you don’t keep reminding people, then they forget about you - not good! This also gives me the perfect opportunity to reference one of our previous articles – Cut Spend, Damage the Brand.
Not only more cost effective, marketing online allows for highly effective targeting and tracking – making it far easier to quantify your return on investment. You can receive up-to-the-moment reports detailing exactly when someone visited your ‘spend’ – this could be a full website track from page to page or a simple advert on another site.
So if you’re stuck with the million-dollar question – do I put my money offline or online then bank that thought online and save the quandry.
Don’t find your advert lining next week’s fish and chips portion. Come join us all online, there’s plenty of room!
Katherine
Account Manager
Tuesday, 10 March 2009
Can You Measure Social Media ROI?
The short answer is Yes, you can measure social media ROI. If you explore this question in a little more detail however, you’ll quickly come to the conclusion that when it comes to social media, ROI is not frequently going to be directly financial.
But as we know that there is much more to marketing than direct financial return, and with many brands already reaping the benefits of social media (and many feeling the pain of jumping in without consideration), there’s something about social media that brings a whole new dimension to the world of marketing. And when we refer to social media, we don’t just mean Facebook advertising, we’re talking about customer interaction, real conversations and relationship building.
How can you measure social media ROI?
Measuring social media ROI is a much discussed topic, and a topic that has historically been difficult to achieve consensus upon, not least because business objectives when approaching social media can vary quite significantly.
So what are the options?
As marketers, it’s numbers - quantifiable results, that secure budgets and with a largely qualitative medium, you’ve got to work hard to prove its worth. There are a number of things you can do and online resources that are available to assist you in putting together a convincing report of your social media success:
- Start with the obvious
Before you do anything else, make sure that you don’t forget to monitor the obvious stats. They’re easy to get hold of and tell you a lot about your standing in the social media world. Start with stats such as Facebook fans, Twitter followers, Flickr contacts, YouTube friends – working on building your presence in these popular communities is a good starting point if you’re new to social media marketing.
- Monitor brand buzz
Keep an eye on how frequently and in what context your brand is mentioned on social media sites – you can do this by using a number of the Twitter applications that are now available - setting up a search in Tweetdeck to monitor mentions of your brand name is a great start.
- Analyse the stats
Just as you monitor your website for traffic levels, unique visitors, time on site, bounce rates etc (and if you don’t, you should!), any reputable analytics package will also let you monitor your referring sites – sites that are sending you traffic. This lets you monitor how much traffic you are getting from social media sites. If you want to be sure the figures you’re getting are accurate, take an average pre-social media campaign and compare this to your stats whilst on-campaign. If you have a more advanced package, then you’ll be able to track right from referred site through to conversion – giving you a quantifiable and directly attributable financial result from your social media campaign.
- More quantitative measurement
There are also an increasing number of online measurement tools that can help to justify your social media spend and give you a guide as to the effectiveness of your social media efforts. A couple of examples of such sites are:
Marketing & Business Development Manager
But as we know that there is much more to marketing than direct financial return, and with many brands already reaping the benefits of social media (and many feeling the pain of jumping in without consideration), there’s something about social media that brings a whole new dimension to the world of marketing. And when we refer to social media, we don’t just mean Facebook advertising, we’re talking about customer interaction, real conversations and relationship building.
How can you measure social media ROI?
Measuring social media ROI is a much discussed topic, and a topic that has historically been difficult to achieve consensus upon, not least because business objectives when approaching social media can vary quite significantly.
So what are the options?
As marketers, it’s numbers - quantifiable results, that secure budgets and with a largely qualitative medium, you’ve got to work hard to prove its worth. There are a number of things you can do and online resources that are available to assist you in putting together a convincing report of your social media success:
- Start with the obvious
Before you do anything else, make sure that you don’t forget to monitor the obvious stats. They’re easy to get hold of and tell you a lot about your standing in the social media world. Start with stats such as Facebook fans, Twitter followers, Flickr contacts, YouTube friends – working on building your presence in these popular communities is a good starting point if you’re new to social media marketing.
- Monitor brand buzz
Keep an eye on how frequently and in what context your brand is mentioned on social media sites – you can do this by using a number of the Twitter applications that are now available - setting up a search in Tweetdeck to monitor mentions of your brand name is a great start.
- Analyse the stats
Just as you monitor your website for traffic levels, unique visitors, time on site, bounce rates etc (and if you don’t, you should!), any reputable analytics package will also let you monitor your referring sites – sites that are sending you traffic. This lets you monitor how much traffic you are getting from social media sites. If you want to be sure the figures you’re getting are accurate, take an average pre-social media campaign and compare this to your stats whilst on-campaign. If you have a more advanced package, then you’ll be able to track right from referred site through to conversion – giving you a quantifiable and directly attributable financial result from your social media campaign.
- More quantitative measurement
There are also an increasing number of online measurement tools that can help to justify your social media spend and give you a guide as to the effectiveness of your social media efforts. A couple of examples of such sites are:
- PostRank – gives you statistics on your news / blog feed and ranks popularity based upon how often and where they are shared on social media sites
- Xinu – a goldmine of information providing a huge range of stats on your website from backlinks through to social bookmarks and much more. Best used as a guideline and benchmark to improve your online presence.
So the fact is, you can measure social media ROI, but it needs to be relevant to your objectives and KPI’s. Without relevancy in your social media activity, there are limited gains to be made.
When deciding on what you should measure, give consideration to the following three key metrics:
- Outputs – share of voice, tone of voice, site visits etc
- Outcomes – behaviour change, attitude change, increased brand reach
- Business results – the £££!
Embrace social media, enjoy social media and engage with social media. Given the opportunity to engage on a level never before possible, why would any marketer say no?!
JocelynMarketing & Business Development Manager
Tuesday, 10 February 2009
Top Digital Tips - promote your business free online
Marketing budgets are getting slashed and re-allocated all over the place. So, how do you go about promoting your brand without making a dent in that valuable marketing budget?
Read on for our top ten recession-beating tips to promote your business online for free this year. There’s nothing really new here, just simple, great advice for promoting your business without spending a penny.
Read on for our top ten recession-beating tips to promote your business online for free this year. There’s nothing really new here, just simple, great advice for promoting your business without spending a penny.
1. Crowdstorming – get free ideas from your clients on what they want to see you doing next – check out what Dell are doing for more of an idea
2. Linkedin / Xing - Create a profile and join in with professional online networking – don’t lose touch with your business network, especially if they’re moving jobs this year!
3. Twitter - Get your message out there, be it promotions, news and info. Word is that Twitter is planning to charge companies for its use though. Great for monitoring what people say about your products or services.
4. Online PR – create more news stories for your website and build up a network of free PR distribution sites such as Pressbox.
5. Social networking presence – create free pages on the social networking sites, such as a fan page on Facebook.
6. Build your customer email database – sounds obvious, but you’ll be amazed how many businesses still aren’t doing this. If you already have one, use it! Start segmenting your messages to your audiences.
7. Be authoritative and authentic – have your say on opinion pieces, articles and user generated content relevant to your business to get your voice heard and to give your website an authentic presence.
8. Blogger / Wordpress - create a blog and get information out on the www – no time to blog? Why not share it amongst your team?
9. Social sharing – add a social share tool to your website and get your content out there – you could get over 10% increase in traffic by doing this- sharethis or addthis give you the tools to do it for free.
10. Create a mash up – pull free content into your website, use Yahoo Pipes to pull in RSS feeds for your industry news as we did on wetisdry.com or create videos for YouTube and feature them into your website.
Enjoy putting these into practice and if you do all this and still want more, give us a call!
Friday, 5 December 2008
Viral Games in Marketing
Companies throughout the web are finding online games a valuable addition to the marketing mix.
Appealing to your customer’s playful side has been shown to have a number of tangible benefits. Popular games spread awareness of your brand or product, and games can include a company message. Keeping ‘hi-scores’ not only increases a game’s popularity but allows you to build a database of interested leads. Customers brought to your site via a game spend on average 10% more and are 40% more likely to return.
Viral games are, depending on the size of your company, relatively inexpensive to make, and almost free to maintain.
Plentiful benefits and low costs make viral games an enticing option but you will only gain these benefits if you make a successful game. Successful games are infectious, they make you want to play it over again then tell your friends to get them playing. They must also fulfill their marketing role be that raising brand awareness, sending people to your site or distributing coupons.
To make a successful viral game follow our simple tips:
- First of all ensure that it is fun! People won’t play or spread the word if it is not a fun game.
- Ensure access is easy: don’t over-complicate the rules or make people register before they play.
- Keep the message simple. People are there to play the game, their concentration will be focused on the game and not on some complicated background message.
- Incentivise responses. Use game-related incentives (extra content or competition) to urge people to click your link or submit their email.
- Finally, make sure the game is noticed in the first place. Build a complementary microsite, leverage social media and email the game to everyone in your database and ask all of your employees to do the same. There are also professional seeding agencies that can help spread the word for you.
Playing games is serious business!
If you’d like to find out more about how we can help you with viral games, give us a call on 01252 70 11 11.
If reading this has got you in the mood for an online game, why not give our Pancake Panic viral game a try?
Mark
Multimedia Developer
Appealing to your customer’s playful side has been shown to have a number of tangible benefits. Popular games spread awareness of your brand or product, and games can include a company message. Keeping ‘hi-scores’ not only increases a game’s popularity but allows you to build a database of interested leads. Customers brought to your site via a game spend on average 10% more and are 40% more likely to return.
Viral games are, depending on the size of your company, relatively inexpensive to make, and almost free to maintain.
Plentiful benefits and low costs make viral games an enticing option but you will only gain these benefits if you make a successful game. Successful games are infectious, they make you want to play it over again then tell your friends to get them playing. They must also fulfill their marketing role be that raising brand awareness, sending people to your site or distributing coupons.
To make a successful viral game follow our simple tips:
- First of all ensure that it is fun! People won’t play or spread the word if it is not a fun game.
- Ensure access is easy: don’t over-complicate the rules or make people register before they play.
- Keep the message simple. People are there to play the game, their concentration will be focused on the game and not on some complicated background message.
- Incentivise responses. Use game-related incentives (extra content or competition) to urge people to click your link or submit their email.
- Finally, make sure the game is noticed in the first place. Build a complementary microsite, leverage social media and email the game to everyone in your database and ask all of your employees to do the same. There are also professional seeding agencies that can help spread the word for you.
Playing games is serious business!
If you’d like to find out more about how we can help you with viral games, give us a call on 01252 70 11 11.
If reading this has got you in the mood for an online game, why not give our Pancake Panic viral game a try?
Mark
Multimedia Developer
Wednesday, 27 August 2008
Use Digital to Beat the Recession
Shhh! Don’t mention the ‘R’ word! But with all of the talk of economic doom and gloom, the impending recession and our first quarter of 0% growth, what is the best way to ensure your business survives?
We only have our previous experience to go by when it comes to predicting what will happen during a recession; but there is one major element of our economy that didn’t play a part in our lives in the late eighties…. digital.
The speed of the transfer of information has increased dramatically in comparison to our non-digital years, some report contributing to the speed of our economic decline. This speed of information transfer is also predicted to cut the length of time we remain in a recession.
But how can digital be used to help your business in harder times?
For starters, anyone that is able to continue spending on promoting their business whilst their competitors cut spend is set to gain two-fold – see our article ‘Cut Spend, Damage the Brand’ for more on this topic.
So how else can digital create competitive advantage during a recession?
- Quicker reaction times
React quickly with a relevant proposition. By continually gleaning valuable customer insight from digital channels and quickly reacting to changes in consumer behaviour and the economic climate by using the flexible nature of digital, you can tailor a highly relevant offering, maximising your success.
- Stay current
Regardless of economic climate, it is important to remain up to date with current consumer trends. The increasing popularity of online shopping, price comparison and social media is unlikely to be affected by the economic climate. If anything, the financial squeeze will drive more consumers online in their quest for the most competitive prices. By staying current, you’ll ensure you stay at the top of your game when others in your market may be cutting back to try and protect their business. You’ll come out of the other side streets ahead of your competition!
- Measurability
With increasing demand on justification for your budget spend, digital is set to see an increase in spend transferred from other more traditional but less measurable marketing techniques. Digital offers full measurability and ROI across a huge variety of channels from PPC through to email marketing and banner advertising. This accountability, complimented by its flexibility and ability to react quickly to market changes, means that the already fast growth of digital marketing techniques are set to see continuing strong growth in the coming months. Don’t forget though the importance of the integration of digital with offline marketing techniques to ensure a balanced and effective communication with your audience.
So there you have it. Just some of the reasons why digital is going to prove key in ensuring your business’ success and longevity despite the approaching recession. If you’re feeling really positive, you could even approach this recession as an opportunity rather than a threat and see it not simply a case of ‘the rich get richer’ but more a case of ‘the clever get richer’!
If you want to talk to us about how we can use digital to secure your business’ online success, then give us a call on 01252 70 11 11.
Jocelyn Kirby
We only have our previous experience to go by when it comes to predicting what will happen during a recession; but there is one major element of our economy that didn’t play a part in our lives in the late eighties…. digital.
The speed of the transfer of information has increased dramatically in comparison to our non-digital years, some report contributing to the speed of our economic decline. This speed of information transfer is also predicted to cut the length of time we remain in a recession.
But how can digital be used to help your business in harder times?
For starters, anyone that is able to continue spending on promoting their business whilst their competitors cut spend is set to gain two-fold – see our article ‘Cut Spend, Damage the Brand’ for more on this topic.
So how else can digital create competitive advantage during a recession?
- Quicker reaction times
React quickly with a relevant proposition. By continually gleaning valuable customer insight from digital channels and quickly reacting to changes in consumer behaviour and the economic climate by using the flexible nature of digital, you can tailor a highly relevant offering, maximising your success.
- Stay current
Regardless of economic climate, it is important to remain up to date with current consumer trends. The increasing popularity of online shopping, price comparison and social media is unlikely to be affected by the economic climate. If anything, the financial squeeze will drive more consumers online in their quest for the most competitive prices. By staying current, you’ll ensure you stay at the top of your game when others in your market may be cutting back to try and protect their business. You’ll come out of the other side streets ahead of your competition!
- Measurability
With increasing demand on justification for your budget spend, digital is set to see an increase in spend transferred from other more traditional but less measurable marketing techniques. Digital offers full measurability and ROI across a huge variety of channels from PPC through to email marketing and banner advertising. This accountability, complimented by its flexibility and ability to react quickly to market changes, means that the already fast growth of digital marketing techniques are set to see continuing strong growth in the coming months. Don’t forget though the importance of the integration of digital with offline marketing techniques to ensure a balanced and effective communication with your audience.
So there you have it. Just some of the reasons why digital is going to prove key in ensuring your business’ success and longevity despite the approaching recession. If you’re feeling really positive, you could even approach this recession as an opportunity rather than a threat and see it not simply a case of ‘the rich get richer’ but more a case of ‘the clever get richer’!
If you want to talk to us about how we can use digital to secure your business’ online success, then give us a call on 01252 70 11 11.
Jocelyn Kirby
Thursday, 13 March 2008
What is Social Media?
What is Social Media?
Social Media is the marketing term that has been given to the new breed of online websites that facilitate greater interaction with an online audience. Social Media sites allow two-way interaction between online content owners and their audience. It enables website visitors to engage, interact and contribute to content. It also enables site owners to syndicate content out to other sites and online channels, and gives them the ability to easily aggregate relevant, related content from other sources into their own sites.
What is Web 2.0?
Web 2.0 is the term given to the tools and techniques that form the core of many Social Media sites and channels. Techniques such as Blogs, Social Bookmarking, Syndication, RSS, and Aggregation are some of the popular terms that you may have heard of; however there are also many more available to you as a business.
What does this mean to you as a business?
By empowering your audience with the ability to contribute to the content on your site, you will gradually build a strong relationship with them and develop brand loyalty. The web is no-longer a faceless medium. In doing this, you will become an authority in your market sector and you will build trust through personal recommendation and the informed opinions available on your site. Your employees will feel more valued through recognition of their contribution and you will build a more personal bond with your customers through better engagement on a real-time level.
So how do I know what to use?
That’s where we come in. With a wealth of digital marketing experience, we’re the right people to talk to about all of the above and more. To see what Evolve can do for your business online, please drop me an email: oliver@bluhalo.com
Social Media is the marketing term that has been given to the new breed of online websites that facilitate greater interaction with an online audience. Social Media sites allow two-way interaction between online content owners and their audience. It enables website visitors to engage, interact and contribute to content. It also enables site owners to syndicate content out to other sites and online channels, and gives them the ability to easily aggregate relevant, related content from other sources into their own sites.
What is Web 2.0?
Web 2.0 is the term given to the tools and techniques that form the core of many Social Media sites and channels. Techniques such as Blogs, Social Bookmarking, Syndication, RSS, and Aggregation are some of the popular terms that you may have heard of; however there are also many more available to you as a business.
What does this mean to you as a business?
By empowering your audience with the ability to contribute to the content on your site, you will gradually build a strong relationship with them and develop brand loyalty. The web is no-longer a faceless medium. In doing this, you will become an authority in your market sector and you will build trust through personal recommendation and the informed opinions available on your site. Your employees will feel more valued through recognition of their contribution and you will build a more personal bond with your customers through better engagement on a real-time level.
So how do I know what to use?
That’s where we come in. With a wealth of digital marketing experience, we’re the right people to talk to about all of the above and more. To see what Evolve can do for your business online, please drop me an email: oliver@bluhalo.com
Monday, 10 March 2008
2008 – the year of getting social online…
Getting your website found online isn’t just about PPC and SEO. Now often termed ‘traditional’ online marketing tools, they are just the tip of the iceberg when it comes to the wealth of digital marketing tools available.
So where do you start? Why not with one of the most talked about phenomenon in recent months – Social Media…
What is Social Media?
Social Media is the marketing term that has been given to the new breed of online websites that facilitate greater interaction with an online audience. Social Media sites allow two-way interaction between online content owners and their audience. It enables website visitors to engage, interact and contribute to content. It also enables site owners to syndicate content out to other sites and online channels, and gives them the ability to easily aggregate relevant, related content from other sources into their own sites.
What is Web 2.0?
Web 2.0 is the term given to the tools and techniques that form the core of many Social Media sites and channels. Techniques such as Blogs, Social Bookmarking, Syndication, RSS, and Aggregation are some of the popular terms that you may have heard of; however there are also many more available to you as a business.
What does this mean to you as a business?
By empowering your audience with the ability to contribute to the content on your site, you will gradually build a strong relationship with them and develop brand loyalty. The web is no longer a faceless medium. In doing this, you will become an authority in your market sector and you will build trust through personal recommendation and the informed opinions available on your site. Your employees will feel more valued through recognition of their contribution and you will build a more personal bond with your customers through better engagement on a real-time level.
How can I use Social Media?
A clearly defined Social Media strategy will identify the Social Media channels that will best engage your stakeholders, from employees and clients, to suppliers and investors.
So what can I do?
Here are a few tried and tested techniques that you can use to start embracing social media:
1. Write a blog
You’re reading this one, so that’s proof enough that they work! Blogs are a great way of informally communicating with your audience, and they cost nothing more than your time! They’ll also improve your SEO, which is always a good thing!
2. Get Digging
Add social bookmarking tools to all of your news and product pages which will allow your visitors to easily bookmark and share your content with their own networks. Sites such as Digg and del.icio.us are a good starting point.
3. YouTube
Youtube now receives more traffic than Google.com. That’s proof enough that user generated content (UGC) is fuelling the new web. Try and think of unique and novel ways that you can use YouTube to promote your products and services.
4. Twitter
Twitter is a great way of keeping tabs on your friends, colleagues and workforce. Many people don’t get it initially, but once you do, you’ll be hooked!
5. Get Networking
Sites such as LinkedIn, Plaxo and Facebook are amazing resources for getting in touch with people, generating leads, raising brand awareness and much more. They’re also becoming powerful business to business (B2B) tools, enabling companies to effortlessly communicate with their stakeholders.
So how do I know what to use?
That’s where we come in. With a wealth of digital marketing experience, we’re the right people to talk to about all of the above and more. To see what Bluhalo Evolve can do for your business online, please drop me an email: oliver@bluhalo.com
So where do you start? Why not with one of the most talked about phenomenon in recent months – Social Media…
What is Social Media?
Social Media is the marketing term that has been given to the new breed of online websites that facilitate greater interaction with an online audience. Social Media sites allow two-way interaction between online content owners and their audience. It enables website visitors to engage, interact and contribute to content. It also enables site owners to syndicate content out to other sites and online channels, and gives them the ability to easily aggregate relevant, related content from other sources into their own sites.
What is Web 2.0?
Web 2.0 is the term given to the tools and techniques that form the core of many Social Media sites and channels. Techniques such as Blogs, Social Bookmarking, Syndication, RSS, and Aggregation are some of the popular terms that you may have heard of; however there are also many more available to you as a business.
What does this mean to you as a business?
By empowering your audience with the ability to contribute to the content on your site, you will gradually build a strong relationship with them and develop brand loyalty. The web is no longer a faceless medium. In doing this, you will become an authority in your market sector and you will build trust through personal recommendation and the informed opinions available on your site. Your employees will feel more valued through recognition of their contribution and you will build a more personal bond with your customers through better engagement on a real-time level.
How can I use Social Media?
A clearly defined Social Media strategy will identify the Social Media channels that will best engage your stakeholders, from employees and clients, to suppliers and investors.
So what can I do?
Here are a few tried and tested techniques that you can use to start embracing social media:
1. Write a blog
You’re reading this one, so that’s proof enough that they work! Blogs are a great way of informally communicating with your audience, and they cost nothing more than your time! They’ll also improve your SEO, which is always a good thing!
2. Get Digging
Add social bookmarking tools to all of your news and product pages which will allow your visitors to easily bookmark and share your content with their own networks. Sites such as Digg and del.icio.us are a good starting point.
3. YouTube
Youtube now receives more traffic than Google.com. That’s proof enough that user generated content (UGC) is fuelling the new web. Try and think of unique and novel ways that you can use YouTube to promote your products and services.
4. Twitter
Twitter is a great way of keeping tabs on your friends, colleagues and workforce. Many people don’t get it initially, but once you do, you’ll be hooked!
5. Get Networking
Sites such as LinkedIn, Plaxo and Facebook are amazing resources for getting in touch with people, generating leads, raising brand awareness and much more. They’re also becoming powerful business to business (B2B) tools, enabling companies to effortlessly communicate with their stakeholders.
So how do I know what to use?
That’s where we come in. With a wealth of digital marketing experience, we’re the right people to talk to about all of the above and more. To see what Bluhalo Evolve can do for your business online, please drop me an email: oliver@bluhalo.com
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