Familiarity Breeds Content

The troubles last month with snow and ice that caused chaos for many, if not all of us. An experience that I had brought home a few truths about how the familiar, when changed to be almost unrecognisable, worries us, unsettles us and even has us running for the door!

As I sat for two hours on a roundabout that normally takes me five minutes to cross, the snow falling heavily and piling high on the road, I had a thought... What seems so familiar that we don’t even consciously notice it, can change beyond all recognition when covered in a soft, shiny white layer of snow.

Think of your current website. Chances are a lot of blood sweat and tears went into its creation. This site says you are the best at what you do, you sell the best product or that you have really cool customers. Whatever it says about you, many of your core clients recognise it, feel comfortable with it and can be adverse to radical, or even small changes.

So you need a new digital presence, not just the site but your whole approach needs to be upgraded, needs more ‘nowness’, more features, more bang – the list goes on. Many agencies will want to offer you all the newest features; they will tell you that the current market demands it even!

But as with all new technological advances, they may not necessarily be the right ‘fit’ for you. The saying ‘Content is King’ still holds true, but it has to be relevant and useful for your clients and target market.

When considering a ‘new’ website, a refresh of your old one, or embarking on new channels of digital communications, keep in mind what your clients like, how they engage online, what currently works, what gets the most traffic - build on that. Make it better, more user-friendly and don't forget to keep what works - most importantly, don’t scare away your users!

Paul Windust
Project Manager

We're Top in Europe!

At the Deloitte's Technology Fast 500 EMEA ranking award ceremony last night, Bluhalo was ranked the 166th fastest growing technology company in Europe, the Middle East and Africa.

This is a phenomenal achievement and we are delighted to achieve this recognition in these highly regarded awards. The awards are based on entrants' revenue growth over the last five years with ours showing an impressive 1108%! Our growth has been entirely organic and is tribute to the dedication of our MD Spencer Gallagher and the team at Bluhalo for all of the hard work that has been put into making Bluhalo a great company to work for and the perfect choice of agency for anyone looking for a new website.

The biggest bonus for us is that the awards include a whole host of technology companies, so not only are we top-ranking in our industry, but we're doing a pretty good job of holding our own in the highly competitive technology market as a whole.