Ford, often considered one of the more forward-thinking brands in social media has published its social media guidelines for staff, releasing bite-sized tips and pieces of information via Twitter and other social media properties.
Similarly to Coca Cola (more on that here), Ford has kept its guidelines simple and easy to understand, ensuring maximum buy-in from staff and demonstrating its commitment to the communication channel.
The guidelines key messages are based around honesty, clarity, awareness, respect and good judgement - they sound like a recipe for the perfect human being!
You can read the full explanation below:
Ford Social Media Guidelines
Jocelyn Kirby
Marketing & Business Development Manager
Showing posts with label social media strategy. Show all posts
Showing posts with label social media strategy. Show all posts
Tuesday, 24 August 2010
Friday, 15 January 2010
Coca Cola Social Media Guidelines
This week one of the world's largest brands has released its social media policy. And how many pages do you think it takes to steer such a huge ship in the social media world? 20? 50? 100?
No. Only three.
So is social media really that simple? Maybe not. But a company's approach to it can be. Keeping your corporate social media guidelines simple, concise, clear and easy to understand makes it far easier to mobilise your organisation in the social media world.
Empowering your staff to embrace social media and engage your audience on behalf of your brand gives you greater reach, increased touch points and most importantly increased share of top of mind. Couple that with a social media strategy and you are on your way (at the very least) to tapping into the great potential that social media now offers us as a way of life and not just a communication channel.
If you don't believe Coca Cola can fit their social media policy into just three pages, take a look for yourself below...
Coca-Cola Company's Online Social Media Principles
Jocelyn Kirby
Marketing & Business Development Manager
No. Only three.
So is social media really that simple? Maybe not. But a company's approach to it can be. Keeping your corporate social media guidelines simple, concise, clear and easy to understand makes it far easier to mobilise your organisation in the social media world.
Empowering your staff to embrace social media and engage your audience on behalf of your brand gives you greater reach, increased touch points and most importantly increased share of top of mind. Couple that with a social media strategy and you are on your way (at the very least) to tapping into the great potential that social media now offers us as a way of life and not just a communication channel.
If you don't believe Coca Cola can fit their social media policy into just three pages, take a look for yourself below...
Coca-Cola Company's Online Social Media Principles
Jocelyn Kirby
Marketing & Business Development Manager
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