In recent months, we’ve started to hear the term used more frequently. We recommended the use of mashups in our recent article – Top Tips to Promote Your Business Online free – and it’s likely that you are are seeing or using a mashup a few times a week at least, probably without even realising it!
So, what is a mashup?
A mashup is the result of taking data from one or a number of sources and doing something to it to add value – altering it from its original format. This could be as simple as news aggregation - identifying all content on a certain subject matter, compiling it and then showing it on your own website. We did this using Yahoo! Pipes for Hi-Tec on their ion-mask campaign website, creating an ‘ion-mask in the news’ section for the website – providing the latest news from across the web on ion-mask and making Hi-Tec the authority on all things ion-mask.
Mashups do however take a variety of forms, with news aggregation being one of the more common applications. We’ve listed a few examples of mashups below to give you an idea on the scope and uses for them:
- Rightmove – Rightmove uses About My Place to show the location of properties on a map and to provide details of nearest stations.
- iGuide – iGuide uses Google Maps, WikiTravel, Geonames, Wikipedia, YouTube, Google Video and Placeopedia along with user generated content, to provide, what it claims to be, the most powerful travel guide ever.
- Flickrvision – makes use of Google Maps and Flickr to show images as they’re uploaded, pinpointed on a map of the world.
- Website Outlook – this site provides a valuation of your website based upon information taken from a number of sources including Alexa.
Why use a mashup?
We’re not suggesting that you go ahead and create a whole new website around a mashup, not unless you already have a great idea for one. What we are suggesting however, is that you consider the use of a mashup to enhance your website. You could start with something as simple as showing your visitors your shop locations using Google Maps, publishing your industry-related news on your website using Yahoo! Pipes or you could opt for something far more complex, such as an estate agent providing an automated valuation for a property based upon a selection of online data combined with their own formula.
Whatever your choice of mashup, make it relevant, useful and ensure it works as it should; and it will help to keep your website at the forefront of your industry. Your digital agency should be able to give you some suggestions for mashups that are relevant to your target audience – if not, get in touch with Bluhalo!
Jocelyn
Marketing & Business Development Manager
Showing posts with label Hi-Tec ion-mask. Show all posts
Showing posts with label Hi-Tec ion-mask. Show all posts
Monday, 23 February 2009
Monday, 6 October 2008
WIN! A Pair of Hi-Tec Ion-Mask Shoes
We’ve built the site, (view it at http://www.wetisdry.com/) now we’re giving away a pair of the shoes!
The Hi-Tec ion-mask™ footwear range represents a quantum leap in footwear technology and has already created a stir within the industry. A breakthrough in surface enhancement, the ion-mask™ process - developed by P2i Ltd - works at a molecular level binding invisibly to the surface of the shoes giving them an extraordinary ability to repel most liquids. With the technology allowing for a lighter, cleaner, more breathable and environmentally friendly product, Hi-Tec is already taking the outdoor market by storm with record orders.
Courtesy of Hi-Tec, we have a pair of Hi-Tec ion-mask V-Lite Trail Eruption running shoes to give away.
The Hi-Tec ion-mask™ footwear range represents a quantum leap in footwear technology and has already created a stir within the industry. A breakthrough in surface enhancement, the ion-mask™ process - developed by P2i Ltd - works at a molecular level binding invisibly to the surface of the shoes giving them an extraordinary ability to repel most liquids. With the technology allowing for a lighter, cleaner, more breathable and environmentally friendly product, Hi-Tec is already taking the outdoor market by storm with record orders.
Courtesy of Hi-Tec, we have a pair of Hi-Tec ion-mask V-Lite Trail Eruption running shoes to give away.
So, what do you have to do?
If you want to be in with a chance of winning, send an email to Jocelyn@bluhalo.com with HI-TEC COMPETITION as the subject title and stating your name, company name and your shoe size in the email body.
The closing date for the competition is Friday 17th October, 2008. A winner will be drawn at random and notified on Monday 20th October. Available to UK entrants only.
If you want to be in with a chance of winning, send an email to Jocelyn@bluhalo.com with HI-TEC COMPETITION as the subject title and stating your name, company name and your shoe size in the email body.
The closing date for the competition is Friday 17th October, 2008. A winner will be drawn at random and notified on Monday 20th October. Available to UK entrants only.
Monday, 12 May 2008
Client Focus - Hi-Tec Microsite
Recently launched in March is the new website for Hi-Tec, www.hi-tec.com/ion-mask -promoting the new groundbreaking technology of ion-mask™.
The website has been designed to deliver a dynamic and enticing experience and provides a stylish and innovative platform from which to communicate the revolutionary nature of the ion-mask technology. The website will form the core of an online campaign launching the Hi-Tec ion-mask™ footwear range.
Hi-Tec ion-mask™ homepage.
Hi-Tec ion-mask™ in action.
Hi-Tec ion-mask™ news.
The Hi-Tec ion-mask™ footwear range represents a quantum leap in footwear technology and has already created a stir within the industry. A breakthrough in surface enhancement, the ion-mask™ process - developed by P2i Ltd - works at a molecular level binding invisibly to the surface of the shoes giving them an extraordinary ability to repel most liquids. With the technology allowing for a lighter, cleaner, more breathable and environmentally friendly product, Hi-Tec is already taking the outdoor market by storm with record orders.
Representing possibly one of the biggest technology launches the industry has seen, the website will present visitors with animated information on the benefits of ion-mask™ and includes a show reel, press stories and a blog written by Hi-Tec, which will communicate latest news, personal opinion and brand messages, whilst encouraging consumer interaction and brand engagement.
Michael Brandreth, Senior Account Director at Bluhalo, says ‘Hi Tec briefed us to produce a site that not only communicates the fantastic consumer benefits of ion-mask™ but that also helps self-generate its own traffic. As part of a phased launch, we will introduce social media techniques to the site that will compliment the existing content and help drive awareness levels’.
Jason Larke, Group Brand Communications Manager at HI-TEC, says ‘ion-mask™ is a truly revolutionary technology in every sense and HI-TEC has been at the forefront of its development. The applications of the technology are immense matched only in its ability to capture attention. It’s just that cool! After a lengthy process we felt that Bluhalo was best equipped to not only deliver a dynamic and functional site but also to provide the backbone for communicating to a wider audience through a fully integrated social media strategy.’
The website has been designed to deliver a dynamic and enticing experience and provides a stylish and innovative platform from which to communicate the revolutionary nature of the ion-mask technology. The website will form the core of an online campaign launching the Hi-Tec ion-mask™ footwear range.
Hi-Tec ion-mask™ homepage.
Hi-Tec ion-mask™ in action.
Hi-Tec ion-mask™ news.
The Hi-Tec ion-mask™ footwear range represents a quantum leap in footwear technology and has already created a stir within the industry. A breakthrough in surface enhancement, the ion-mask™ process - developed by P2i Ltd - works at a molecular level binding invisibly to the surface of the shoes giving them an extraordinary ability to repel most liquids. With the technology allowing for a lighter, cleaner, more breathable and environmentally friendly product, Hi-Tec is already taking the outdoor market by storm with record orders.
Representing possibly one of the biggest technology launches the industry has seen, the website will present visitors with animated information on the benefits of ion-mask™ and includes a show reel, press stories and a blog written by Hi-Tec, which will communicate latest news, personal opinion and brand messages, whilst encouraging consumer interaction and brand engagement.
Michael Brandreth, Senior Account Director at Bluhalo, says ‘Hi Tec briefed us to produce a site that not only communicates the fantastic consumer benefits of ion-mask™ but that also helps self-generate its own traffic. As part of a phased launch, we will introduce social media techniques to the site that will compliment the existing content and help drive awareness levels’.
Jason Larke, Group Brand Communications Manager at HI-TEC, says ‘ion-mask™ is a truly revolutionary technology in every sense and HI-TEC has been at the forefront of its development. The applications of the technology are immense matched only in its ability to capture attention. It’s just that cool! After a lengthy process we felt that Bluhalo was best equipped to not only deliver a dynamic and functional site but also to provide the backbone for communicating to a wider audience through a fully integrated social media strategy.’
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