I was lucky enough to be invited to judge some creative awards the other day – not just for digital, but for all channels – TV, radio, DM, SP, POS/instore and digital. Having worked in most of these at one time or another, it was good to see some other media than digital again. Good, but a little underwhelming.
Some of the work in other channels was good, most of it was ok, and some of it wasn’t so great. But it was in digital that the work really sang. All the judges agreed that digital was the most hotly contested category, by a long way.
I remember reading in one of the trade press magazines in 2006 that digital accounted for just 5% of most companies’ marketing spend. Judging by the production values of some of the entries, either marketing budgets must be massive these days or marketing directors have been persuaded to part with more cash in return for some truly excellent and engaging brand experiences.
Ewan Gee
Creative Director
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment