Bluhalo is again expanding its team, and this time is on the hunt for a Junior Digital Designer to join its award-winning creative team.
The position has an immediate start with salary subject to experience. The ideal candidate will have 1-2 years’ digital agency experience, although this is not essential. The most important thing is talent and a willingness to learn from senior creatives at this NMA top 10 digital agency.
So if you fancy no London commute, great career opportunities, working with award-winning creatives and big brand clients, email your CV and a link to your online portfolio.
Showing posts with label design. Show all posts
Showing posts with label design. Show all posts
Friday, 26 March 2010
Tuesday, 21 April 2009
Design for Multimedia
Multimedia has the potential to produce immersive, rich and creative websites. The process of designing and developing a multimedia site can have some significant differences to that of a static HTML site - the variety of media on offer can broaden the design canvas.
For example, similar to a movie, sound effects and music can dramatically improve the impact of a film. The same can be said for web elements like navigation, rollover effects and the overall user experience.
There can be a tendency to overcomplicate or over-design elements, thus overwhelming the user. It is important to balance the interactive elements with the complexity of the design to better appeal to the target audience.
From our perspective however, portraying the whole user experience can be difficult to adequately convey to the client. As the designs for the site will be initially mocked up as static pages, the client may be restricted by this and find it difficult to see the big picture, with all its wooshy bits! The best method to overcome this is to produce a storyboard of the user experience to demonstrate the multimedia designers/developers ideas in as much detail as possible. Similar real-life examples can also be given to help the client visualise how the site will work.
Being both a developer and designer allows me to carefully balance visually rich sites while still anticipating any potential development issues. This process aids in a much smoother project life cycle and some great looking sites!
Richard Fenn
Multimedia Designer
For example, similar to a movie, sound effects and music can dramatically improve the impact of a film. The same can be said for web elements like navigation, rollover effects and the overall user experience.
There can be a tendency to overcomplicate or over-design elements, thus overwhelming the user. It is important to balance the interactive elements with the complexity of the design to better appeal to the target audience.
From our perspective however, portraying the whole user experience can be difficult to adequately convey to the client. As the designs for the site will be initially mocked up as static pages, the client may be restricted by this and find it difficult to see the big picture, with all its wooshy bits! The best method to overcome this is to produce a storyboard of the user experience to demonstrate the multimedia designers/developers ideas in as much detail as possible. Similar real-life examples can also be given to help the client visualise how the site will work.
Being both a developer and designer allows me to carefully balance visually rich sites while still anticipating any potential development issues. This process aids in a much smoother project life cycle and some great looking sites!
Richard Fenn
Multimedia Designer
Tuesday, 7 October 2008
The Art of Looking Sideways
When I first joined Bluhalo, a member of the management team told me that one of the reasons I had been employed was because I knew how to think outside of the box.
Funnily enough, a week or so ago, it finally dawned on me that I’ve spent the past four years doing not just that, but also learning to master the art of looking sideways - daring to challenge the way I look at the world and my work.
This blog is thus designed to give you an insight into how I do just that. By using curious facts, useless information, and various oddities, this will hopefully challenge and inspire you to use creative processes as a visual metaphor for good working practices.
For me, design is not just a job, it’s a lifestyle choice. When I get up in the morning, I visualise an outfit that will best suit what I’m trying to achieve that day. When I go for a meal with friends, they understand I will recognise a restaurant not only because of the food they serve but also because of their branding and décor. And when I shop, I’ll get excited not only by the style and fashion, but also by the typography, interior design, and advertising. These are all examples of looking and seeing and as Tak Igarashi once said, “seeing is the equivalent to knowing, thinking, and also understanding. It is with this intuitive insight that I create.”
As a designer it’s important to be visually aware of everything… and then steal anything that inspires you! Remember, as Jean-Luc Godard quoted, “it’s not where you take things from – it’s where you take them to”. After all originality is pretty much non-existent in this day and age.
However, in order to visually digest everything that is going on in the world around me (and so that I can look at things from unlikely angles) I believe it’s integral to regularly reassess the way I think about it! Two of the most important design influences in my life sum this theory up beautifully. In ‘The Art of Looking Sideways’ Alan Fletcher (renowned graphic designer) points out that we are, “blinkered by habit” and only “glance around rather than look with acuity”. Paul Arden (Executive Creative Director of Saatchi and Saatchi during the late 80’s, early 90’s), wrote a book that reinforces this hypothesis - “whatever you think, think the opposite” – my design bible!
The book itself examines the art of making wrong decisions, describes how risks are the security in your life and explains how unreason is better than reason! To give you a few examples, Arden encourages you to fail, fail again and then fail better. He suggests that you should not seek praise but seek criticism. He is also an advocate of the PG Tip - “Make Tea. Influential people like it. It will give them a good opinion of you, and they will want to help you in return”.
In my mind, these theories of visual intelligence and original thinking are not only theories that I can use to influence me creatively, but can be applied in a business and life context as well.
Design for me is not just about thinking outside the box anymore. As Banksey so elegantly puts it, “Think outside the box, collapse the box and take a f**king sharp knife to it…”
Natalie, Senior Digital Designer
Funnily enough, a week or so ago, it finally dawned on me that I’ve spent the past four years doing not just that, but also learning to master the art of looking sideways - daring to challenge the way I look at the world and my work.
This blog is thus designed to give you an insight into how I do just that. By using curious facts, useless information, and various oddities, this will hopefully challenge and inspire you to use creative processes as a visual metaphor for good working practices.
For me, design is not just a job, it’s a lifestyle choice. When I get up in the morning, I visualise an outfit that will best suit what I’m trying to achieve that day. When I go for a meal with friends, they understand I will recognise a restaurant not only because of the food they serve but also because of their branding and décor. And when I shop, I’ll get excited not only by the style and fashion, but also by the typography, interior design, and advertising. These are all examples of looking and seeing and as Tak Igarashi once said, “seeing is the equivalent to knowing, thinking, and also understanding. It is with this intuitive insight that I create.”
As a designer it’s important to be visually aware of everything… and then steal anything that inspires you! Remember, as Jean-Luc Godard quoted, “it’s not where you take things from – it’s where you take them to”. After all originality is pretty much non-existent in this day and age.
However, in order to visually digest everything that is going on in the world around me (and so that I can look at things from unlikely angles) I believe it’s integral to regularly reassess the way I think about it! Two of the most important design influences in my life sum this theory up beautifully. In ‘The Art of Looking Sideways’ Alan Fletcher (renowned graphic designer) points out that we are, “blinkered by habit” and only “glance around rather than look with acuity”. Paul Arden (Executive Creative Director of Saatchi and Saatchi during the late 80’s, early 90’s), wrote a book that reinforces this hypothesis - “whatever you think, think the opposite” – my design bible!
The book itself examines the art of making wrong decisions, describes how risks are the security in your life and explains how unreason is better than reason! To give you a few examples, Arden encourages you to fail, fail again and then fail better. He suggests that you should not seek praise but seek criticism. He is also an advocate of the PG Tip - “Make Tea. Influential people like it. It will give them a good opinion of you, and they will want to help you in return”.
In my mind, these theories of visual intelligence and original thinking are not only theories that I can use to influence me creatively, but can be applied in a business and life context as well.
Design for me is not just about thinking outside the box anymore. As Banksey so elegantly puts it, “Think outside the box, collapse the box and take a f**king sharp knife to it…”
Natalie, Senior Digital Designer
Tuesday, 23 September 2008
DRAG’ing… A Design Trend or Over Indulgence?
So, what does the term drag’ing mean? DRAG, stands for ‘Drop shadows, Rounded Corners & Gradients.’
I read an article that stopped and made me think – are these elements being over used and if so why. Are designers using them because they are a design trend or because they are finding it hard to come up with a ‘look’ for their website – if it is the latter, then this is often because the concept is weak. If a concept is strong the design should usually take on its own direction naturally and ‘come to life.’
However, if you find yourself (all designers are guilty of it) using drag’ing elements to decorate your design and liven it up – the concept was obviously not well thought out from the start, (sounds harsh!)
Design trends are here as a guide and should be used sympathetically and appropriately to your designs, they should not dictate the direction of the design.
The reason I am writing this, is to highlight that it is important to ‘keep up with the trends’ but not to be completely influenced by them. Design trends have a shelf life, much like fashion and it is important not to fall into the trap of designing in line with the ‘current style’ but to always be initially driven by the concept.
This is just food for thought and made me think! In other words, if you went to a buffet, you don’t have to put everything on your plate, you would be selective, just because it’s there, doesn’t mean you have to eat it!
I will not be so quick to apply a drop shadow or rounded corner to a design, unless there is a good reason for doing so, it should be used to enhance a design
… Not as a ‘pretty decoration!’
Claire Tuvey
Designer
I read an article that stopped and made me think – are these elements being over used and if so why. Are designers using them because they are a design trend or because they are finding it hard to come up with a ‘look’ for their website – if it is the latter, then this is often because the concept is weak. If a concept is strong the design should usually take on its own direction naturally and ‘come to life.’
However, if you find yourself (all designers are guilty of it) using drag’ing elements to decorate your design and liven it up – the concept was obviously not well thought out from the start, (sounds harsh!)
Design trends are here as a guide and should be used sympathetically and appropriately to your designs, they should not dictate the direction of the design.
The reason I am writing this, is to highlight that it is important to ‘keep up with the trends’ but not to be completely influenced by them. Design trends have a shelf life, much like fashion and it is important not to fall into the trap of designing in line with the ‘current style’ but to always be initially driven by the concept.
This is just food for thought and made me think! In other words, if you went to a buffet, you don’t have to put everything on your plate, you would be selective, just because it’s there, doesn’t mean you have to eat it!
I will not be so quick to apply a drop shadow or rounded corner to a design, unless there is a good reason for doing so, it should be used to enhance a design
… Not as a ‘pretty decoration!’
Claire Tuvey
Designer
Wednesday, 16 July 2008
Website redesign - why and how often?
There are many reasons why you should refresh the design of your website on a regular basis. Some are very obvious and some not so. Below are some top reasons for doing so.
Websites date
Websites follow fashion and trends (like clothes or haircuts!) and can date very quickly in terms of satisfying the user’s requirements.
This is sometimes caused by new technologies being released, internet speed increasing or simply people experimenting with new techniques and functionality. Other times it’s because the web is maturing and web developers/designers understand better what users want.
You may remember when Flash splash pages were the rage and you could not enter a website without seeing the company’s logo flying round the screen. After a while it became accepted that this put an unnecessary barrier between the user and the brand and these intro pages have (thankfully!) become much less common.
Stay ahead of your competition
Having the best looking website in your industry is great and you should be proud to be setting the benchmark, but expect within 6 months that your competitors will be doing something very similar or even better.
This is why it is so important that as soon as you launch your website you are making notes on what you want to do next, what you missed and what would you would love to introduce. Let your users and clients tell you what they would like to see. Empower them and let them help you.
Website users are impatient and you only have a few seconds to WOW them. You need to make sure you are offering what your competition isn’t, otherwise they will go elsewhere. Being ahead of your competitors is vital – you must do today what your competitors are doing tomorrow to maintain an edge.
A well timed redesign will enable you to steal a march on your competition so you are not playing catch-up.
The current design does not reflect your brand
Consistency is hugely important in winning new business and when people visit your website they will see it as a reflection of your company. If the website is out of date, amateurish and confusing it is likely they will make the same assumptions about you. On the other hand if the website is professional, engaging and offers value, they will look at you in the same way and ultimately make contact.
Using the website to send out a strong message about yourself will build confidence amongst your clients and potential clients.
A site that reflects where you’re heading, not where you have been
Without sounding a bit cliché, this is an important point. Website design follow trends and so do business principles. It is important that this is reflected in the website. Businesses evolve, take different directions and if your website is more then 18 months old it is probably not a true reflection of where you are heading.
Launching a new website offers you the chance to re-address your message and plan for the future. Keeping your clients up to date is essential in gaining their trust and driving repeat business.
Keep the site fresh
If you have a content management system then you have NO reason in not keeping the website up to date! Ideally, you should be aiming to update your website with something at least once per week.
Who wants to go to a website where the content has not changed in three months? Repeat visitors are very important and regularly refreshed content helps shape their perception of you.
Content Management Systems are an investment, but one that will invariably prove more cost effective than a static website over time.
Attract more visitors
A new site redesign is the perfect excuse to contact old and new clients. Send them an email that drives them to the new site and encourage people to tell their friends and contacts about you by offering incentives. You might be very pleasantly surprised how many business relationships this can re-ignite.
You can always improve conversion
For many, an effective website is one that converts potential leads to sales. Look at your website stats (if you don’t have access to these, ask your agency to install a free package such as Google Analytics) and see what your users are actually doing. Optimise the most popular areas of the site and improve the areas that users aren’t using. If you see that the majority of your users are leaving as soon as they hit your homepage, look at the design and content on that page and improve it!
Make the site easier to use
We have all been to websites and struggled to find what we have gone there to find. Just because you know where everything can be found does not mean the next person who arrives at your website does. Users should be able to find what they are looking for within a couple of clicks.
Usability and clear sign-posting is key and often the difference between a poor, good and great website.
Communicate with your clients more effectively
The content on your website should be relevant and specifically written for the website. There is no point in simply reusing text from an old brochure, leaflet or advert etc. This is a common mistake and can be the sole reason why users switch off.
If you are not comfortable writing content for your own website, contact a copywriter who is an expert in writing copy for the web. People don’t read a website like printed material, and will typically scan the pages trying to determine if the website is of any use. Only once they decide if it’s of use will they start reading further.
You therefore need to make the content short, punchy and to the point. Anything other than this will inhibit the message you are trying to communicate.
Simon Evans.
Websites date
Websites follow fashion and trends (like clothes or haircuts!) and can date very quickly in terms of satisfying the user’s requirements.
This is sometimes caused by new technologies being released, internet speed increasing or simply people experimenting with new techniques and functionality. Other times it’s because the web is maturing and web developers/designers understand better what users want.
You may remember when Flash splash pages were the rage and you could not enter a website without seeing the company’s logo flying round the screen. After a while it became accepted that this put an unnecessary barrier between the user and the brand and these intro pages have (thankfully!) become much less common.
Stay ahead of your competition
Having the best looking website in your industry is great and you should be proud to be setting the benchmark, but expect within 6 months that your competitors will be doing something very similar or even better.
This is why it is so important that as soon as you launch your website you are making notes on what you want to do next, what you missed and what would you would love to introduce. Let your users and clients tell you what they would like to see. Empower them and let them help you.
Website users are impatient and you only have a few seconds to WOW them. You need to make sure you are offering what your competition isn’t, otherwise they will go elsewhere. Being ahead of your competitors is vital – you must do today what your competitors are doing tomorrow to maintain an edge.
A well timed redesign will enable you to steal a march on your competition so you are not playing catch-up.
The current design does not reflect your brand
Consistency is hugely important in winning new business and when people visit your website they will see it as a reflection of your company. If the website is out of date, amateurish and confusing it is likely they will make the same assumptions about you. On the other hand if the website is professional, engaging and offers value, they will look at you in the same way and ultimately make contact.
Using the website to send out a strong message about yourself will build confidence amongst your clients and potential clients.
A site that reflects where you’re heading, not where you have been
Without sounding a bit cliché, this is an important point. Website design follow trends and so do business principles. It is important that this is reflected in the website. Businesses evolve, take different directions and if your website is more then 18 months old it is probably not a true reflection of where you are heading.
Launching a new website offers you the chance to re-address your message and plan for the future. Keeping your clients up to date is essential in gaining their trust and driving repeat business.
Keep the site fresh
If you have a content management system then you have NO reason in not keeping the website up to date! Ideally, you should be aiming to update your website with something at least once per week.
Who wants to go to a website where the content has not changed in three months? Repeat visitors are very important and regularly refreshed content helps shape their perception of you.
Content Management Systems are an investment, but one that will invariably prove more cost effective than a static website over time.
Attract more visitors
A new site redesign is the perfect excuse to contact old and new clients. Send them an email that drives them to the new site and encourage people to tell their friends and contacts about you by offering incentives. You might be very pleasantly surprised how many business relationships this can re-ignite.
You can always improve conversion
For many, an effective website is one that converts potential leads to sales. Look at your website stats (if you don’t have access to these, ask your agency to install a free package such as Google Analytics) and see what your users are actually doing. Optimise the most popular areas of the site and improve the areas that users aren’t using. If you see that the majority of your users are leaving as soon as they hit your homepage, look at the design and content on that page and improve it!
Make the site easier to use
We have all been to websites and struggled to find what we have gone there to find. Just because you know where everything can be found does not mean the next person who arrives at your website does. Users should be able to find what they are looking for within a couple of clicks.
Usability and clear sign-posting is key and often the difference between a poor, good and great website.
Communicate with your clients more effectively
The content on your website should be relevant and specifically written for the website. There is no point in simply reusing text from an old brochure, leaflet or advert etc. This is a common mistake and can be the sole reason why users switch off.
If you are not comfortable writing content for your own website, contact a copywriter who is an expert in writing copy for the web. People don’t read a website like printed material, and will typically scan the pages trying to determine if the website is of any use. Only once they decide if it’s of use will they start reading further.
You therefore need to make the content short, punchy and to the point. Anything other than this will inhibit the message you are trying to communicate.
Simon Evans.
Thursday, 12 June 2008
Creative Blocks
Mental blocks. We all get them sometimes. Whether you’re trying to figure out where you put the keys last night after a night out on the beers or whether you are trying to write a pitch for new business. In the creative team we get them occasionally... trying to be creative 24/7 hurts the brain sometimes! So we like to call these creative blocks. How do we get over these? Stepping out of the office for an hour might help. Others like to listen to music. Or a mass brainstorming session. But more often than not finding inspiration from graphic artists help. It’s not always other sites that you have to turn to in order to design a great site. A simple burst of colour or a sweeping curve may help to explore new ideas and even the smallest of things will have a big effect on what direction to take next.
So we have selected pieces of work that have inspired us from time to time and helped get us over that creative block. Click on an the artists name to get their portfolio, you may even recognise some of their work!
Enjoy...
Si Scott (London, UK)
Radim Malinic (UK)
Peter Jaworowski (Warsaw, Poland)
So we have selected pieces of work that have inspired us from time to time and helped get us over that creative block. Click on an the artists name to get their portfolio, you may even recognise some of their work!
Enjoy...
Si Scott (London, UK)
Radim Malinic (UK)
Peter Jaworowski (Warsaw, Poland)
Ben Bush
Tuesday, 13 May 2008
Bluhalo Sponsors Talk Leadership 08
Talk Leadership is part of a series of events organised by Talk Seminars and fronted by Roger Black, providing inspiring one-day events, talks from top business leaders and inspiring sports stars and time to share ideas with like-minded business individuals.
As part of the sponsorship Bluhalo designed and created the Workbook, which provides information on speakers, event partners and gives space for delegates to write notes.
Here is a photo from the event showing Roger Black speaking and our logo on the partner board:
If you'd like to find out more about Bluhalo's creative and design services, please contact us by calling 01252 70 11 11 or visit the design area of our website.
As part of the sponsorship Bluhalo designed and created the Workbook, which provides information on speakers, event partners and gives space for delegates to write notes.
Here is a photo from the event showing Roger Black speaking and our logo on the partner board:
If you'd like to find out more about Bluhalo's creative and design services, please contact us by calling 01252 70 11 11 or visit the design area of our website.
Monday, 7 April 2008
Clean up your Website Design!
We are continually asked how to clean up our clients website designs, here are a few ideas..
When designing a site there are usually 2 phases - Layout and Polish.
The layout phase usually involves placing the elements of the design on the page, finishing with something that appears relatively complete. Then would come the second stage - the Polish – this involves a reworking of the design, adjusting colours, type treatments, shadows, layers, adding gradients and generally cleaning it all up.
Step 1 - Clarity:
When designing for the web, one of your aims should always be to keep things sharp and clean.
1. Text Clarity
When laying out text you should give thought to what Anti-Aliasing you use. You can choose between None Sharp Crisp Strong. For editable text on a page you would usually use the setting ‘None’, but for text that appears within an image it is usually best to smooth it using one of the Anti-Aliasing settings.
2. Lining
Adding a 1px line between a lighter and darker section of the design can mimick the effect of the sharpening filter. This emphises the border and contrast between the two colours and gives the design more impact and clarity
3. Colouring
Colour makes a big difference in sharpening things up. The background colour that you choose for the design can play a intrinsic role in the way the elements infront appear. You should always choose a colour that enhances and intensifies the content of the page above.
4. Cleaning Up Objects
Sometimes with objects such as logos you will see that an edge can look slightly blurry. This can be fixed by using the Polygonal Lasso Tool (L) to remove any rogue pixels. Of course this isn't essential but it can be a good idea to think about the details and make sure everything is nice and crisp!
Step 2 - Light and Shade:
Some designers would say that gradients are the hallmark of web 2.0 design.In Shadows and gradients are a powerful tool for giving your designs more depth and prominence. Adding shadows and gradients to backgrounds, boxes, headers and even text titles can give your design that extra ‘shine’ and professional feel that lifts it above the competition. Subtle highlights used with shadows and gradients can lift elements up from the background and pull attention to sections of the page you wish to drive traffic to.
Step 3 - Precedence:
Precedence is the single most important visual aspect of information design. There will be information in your design that you wish the user to look at first, then second and so on, using visual precedence correctly will help you to create a user friendly site that delivers the information that is required efficiently.
Visual precedence is a mix of factors:
1. Size
You can be sure that a large element on the page is going to take precedence over something small. The main titles usually have top precedence to draw a user to the information that is needed. In the same way, home page calls to action can be a powerful tool for filtering users to the sections they require. When you look at the page the first thing you should notice are those two elements.
2. Colour
Colour also creates precedence. Using high contrast colours for areas of importance make them stand out against the other areas of the site. Less important sections can be designed with colours that blend into the design a little more.
3. Background Colour
With both background colour and colour the important thing is not so much what specific colour something is, as what colours everything else is in relation. This is integral in controllling the precedence of elements within the design and influencing the way a user will navigate around a site.
4. Position
Positioning in a layout makes a difference in how items are perceived. Having the important elements higher up usually gives more precedence, as does having something further left. The important sections and information should always be above the fold of the page.
Step 4 - Simplify
Sometimes during the polish you may change the actual information on the page. Tweaking the content can lead to an improved experience, sometimes elements can be simplified to improve the impact and usability of a design
And there you have it!
There are many ways that you can improve and enhance a design during the ‘polish’ stage and it is often the case that this is where a site will really come to life. Remember to use all these tools to their full potential and get the most out of your designs!
For more inspiration please email Robert Walker rob@bluhalo.com who runs our Dreams division.
Dreams has been set up to help provide a fast effective turnaround for our small to medium sized clients, giving all of our clients the same level of care and attention.
When designing a site there are usually 2 phases - Layout and Polish.
The layout phase usually involves placing the elements of the design on the page, finishing with something that appears relatively complete. Then would come the second stage - the Polish – this involves a reworking of the design, adjusting colours, type treatments, shadows, layers, adding gradients and generally cleaning it all up.
Step 1 - Clarity:
When designing for the web, one of your aims should always be to keep things sharp and clean.
1. Text Clarity
When laying out text you should give thought to what Anti-Aliasing you use. You can choose between None Sharp Crisp Strong. For editable text on a page you would usually use the setting ‘None’, but for text that appears within an image it is usually best to smooth it using one of the Anti-Aliasing settings.
2. Lining
Adding a 1px line between a lighter and darker section of the design can mimick the effect of the sharpening filter. This emphises the border and contrast between the two colours and gives the design more impact and clarity
3. Colouring
Colour makes a big difference in sharpening things up. The background colour that you choose for the design can play a intrinsic role in the way the elements infront appear. You should always choose a colour that enhances and intensifies the content of the page above.
4. Cleaning Up Objects
Sometimes with objects such as logos you will see that an edge can look slightly blurry. This can be fixed by using the Polygonal Lasso Tool (L) to remove any rogue pixels. Of course this isn't essential but it can be a good idea to think about the details and make sure everything is nice and crisp!
Step 2 - Light and Shade:
Some designers would say that gradients are the hallmark of web 2.0 design.In Shadows and gradients are a powerful tool for giving your designs more depth and prominence. Adding shadows and gradients to backgrounds, boxes, headers and even text titles can give your design that extra ‘shine’ and professional feel that lifts it above the competition. Subtle highlights used with shadows and gradients can lift elements up from the background and pull attention to sections of the page you wish to drive traffic to.
Step 3 - Precedence:
Precedence is the single most important visual aspect of information design. There will be information in your design that you wish the user to look at first, then second and so on, using visual precedence correctly will help you to create a user friendly site that delivers the information that is required efficiently.
Visual precedence is a mix of factors:
1. Size
You can be sure that a large element on the page is going to take precedence over something small. The main titles usually have top precedence to draw a user to the information that is needed. In the same way, home page calls to action can be a powerful tool for filtering users to the sections they require. When you look at the page the first thing you should notice are those two elements.
2. Colour
Colour also creates precedence. Using high contrast colours for areas of importance make them stand out against the other areas of the site. Less important sections can be designed with colours that blend into the design a little more.
3. Background Colour
With both background colour and colour the important thing is not so much what specific colour something is, as what colours everything else is in relation. This is integral in controllling the precedence of elements within the design and influencing the way a user will navigate around a site.
4. Position
Positioning in a layout makes a difference in how items are perceived. Having the important elements higher up usually gives more precedence, as does having something further left. The important sections and information should always be above the fold of the page.
Step 4 - Simplify
Sometimes during the polish you may change the actual information on the page. Tweaking the content can lead to an improved experience, sometimes elements can be simplified to improve the impact and usability of a design
And there you have it!
There are many ways that you can improve and enhance a design during the ‘polish’ stage and it is often the case that this is where a site will really come to life. Remember to use all these tools to their full potential and get the most out of your designs!
For more inspiration please email Robert Walker rob@bluhalo.com who runs our Dreams division.
Dreams has been set up to help provide a fast effective turnaround for our small to medium sized clients, giving all of our clients the same level of care and attention.
Tuesday, 22 January 2008
Top 10 design trends for 2008 (and not just for the web either!)
Another year brings another set of trends in the world of design and all things cool. Often, the web and the offline fashion trends show a lot of similarity, so we've put together our top ten design trends (on and offline) for 2008 - come back and check how accurate our predictions are at the end of the year!
The Top Ten
1. Illustration
In 2007 we saw elegant flowers and swirls, 2008 will bring geometric shapes. Graphic design will be more organic and strong in colour.
2. Web Design
Out with shiny buttons and gradients. Big fonts and simple graphic elements are the way forward.
3. Wall Art
Everywhere you go you will see wall art, my advice is to go for something that looks edgy and hand drawn.
4. Music
Pop is making a comeback! Out with Indie and Rock & Roll and in with Take That, although personally I think I’m gonna stick with what was cool last year ;-)
5. Colour
Whether it's the clothes you wear, the paint you put on your walls or the colour of your website - be brave, go with something bright and energetic - red, green or purple are good.
6. Typography
Once again go for something hand drawn, things don’t have to be neat and perfectly aligned like days of old.
7. Iconography
Simple, abstract shapes are the way forward. Try drawing them by hand and scanning them in, it will be a welcomed move from web 2.0 speech bubbles!
8. Get an iPod shuffle
If you don’t have one already then you may need to go and get one, they are small, easy to wear and look great.
9. Trainers
Retro is in and Gola is making a comeback! Canvas pumps are also cool although they do remind me of the plimsolls that we used to where for P.E as kids (cringe).
10. Accessories
Girls: Get a new bag - the bigger the better. Go for something bright too, yellow is cool.
Boys: Get a studded belt, hopefully 2008 will bring the return of wearing your jeans around your waist and not having them hanging below your boxers.
So, there you have it. Stick with these tips and you won't go far wrong - plus, you'll be one step ahead! If you don't mind not keeping one step ahead, then feel free to forward this article onto a friend!
Brett
The Top Ten
1. Illustration
In 2007 we saw elegant flowers and swirls, 2008 will bring geometric shapes. Graphic design will be more organic and strong in colour.
2. Web Design
Out with shiny buttons and gradients. Big fonts and simple graphic elements are the way forward.
3. Wall Art
Everywhere you go you will see wall art, my advice is to go for something that looks edgy and hand drawn.
4. Music
Pop is making a comeback! Out with Indie and Rock & Roll and in with Take That, although personally I think I’m gonna stick with what was cool last year ;-)
5. Colour
Whether it's the clothes you wear, the paint you put on your walls or the colour of your website - be brave, go with something bright and energetic - red, green or purple are good.
6. Typography
Once again go for something hand drawn, things don’t have to be neat and perfectly aligned like days of old.
7. Iconography
Simple, abstract shapes are the way forward. Try drawing them by hand and scanning them in, it will be a welcomed move from web 2.0 speech bubbles!
8. Get an iPod shuffle
If you don’t have one already then you may need to go and get one, they are small, easy to wear and look great.
9. Trainers
Retro is in and Gola is making a comeback! Canvas pumps are also cool although they do remind me of the plimsolls that we used to where for P.E as kids (cringe).
10. Accessories
Girls: Get a new bag - the bigger the better. Go for something bright too, yellow is cool.
Boys: Get a studded belt, hopefully 2008 will bring the return of wearing your jeans around your waist and not having them hanging below your boxers.
So, there you have it. Stick with these tips and you won't go far wrong - plus, you'll be one step ahead! If you don't mind not keeping one step ahead, then feel free to forward this article onto a friend!
Brett
Monday, 21 January 2008
Ten steps to a cooler website
As hard as it is to believe, dinosaurs, aliens and lasers aren't always appropriate on websites. So when these sure-fire instillers of coolness are taken out of the equation, what can we fall back on?
In no particular order, what follows is a short list of things I feel, if properly executed, can give sites an edge in the coolness stakes.
1. Video
They say a picture is worth a thousand words. If that picture is updating itself 24 times a second, and is saying words as well, there is a tremendous amount of information it can convey.
2. Games
Natural proponents of the "woosh" factor, games are cool. Again it ultimately comes down to execution, but games are more often that not worth the investment they require.
3. Drag and drop
It's not always appropriate, but allowing users to build queries or complete forms can greatly improve ease of use and enhance the user experience while still eliciting the "hey, that's cool" response.
4. Motion graphics
Wait, isn't that just video? No - rather than filmed / edited material, here we are talking about computer animation to give a bit of life to the page. A huge amount of complexity isn't always required, sometimes it's the simple things that aren't noticed at first that impress. Then again, something of great intricacy will produce the "wow" the first time...
5. 3d
Almost by definition, 3d is cool. Displaying products? It will allow the user to explore the item with unparalleled freedom. I have also seen some particularly cool proof of concepts for 3d user interfaces.
6. Interactive applications
Quite broad sounding, fun little applets can be cool, and quite viral in their own right. I have lost count of the number of people who have their own Simpsons avatar, for example.
7. Customisable layout
Allowing the user to configure your site to suit their own needs and preferences is very Web 2.0. As much as buzzwords like "web 2.0" are en vogue at the moment, this is still a cool feature which isn't used as often as it could or should.
8. Customisable sharable content
Allowing the user to personalise something and then share it with others can be natty feature which drives traffic and gets others interested. An example of this I have just been pointed to is http://www.potatoparade.co.uk/
9. Responsiveness
If you are suffering a slow connection, the graphics heavy site you are perusing can take ages to render every time you update a page or submit a form. Some well placed asynchronous AJAX goodness can alleviate this and give some cool results.
10. Design
It can have the best features, the most wooshy noises and still suffer in terms of coolness if the appearance isn't up to scratch.
There you have it - probably not comprehensive, but I only had 10 spaces so I had to drop gems like a friends’ suggestion of ice cubes in the server. Nonetheless, this could useful if you need to up your coolness ante…
Nick
In no particular order, what follows is a short list of things I feel, if properly executed, can give sites an edge in the coolness stakes.
1. Video
They say a picture is worth a thousand words. If that picture is updating itself 24 times a second, and is saying words as well, there is a tremendous amount of information it can convey.
2. Games
Natural proponents of the "woosh" factor, games are cool. Again it ultimately comes down to execution, but games are more often that not worth the investment they require.
3. Drag and drop
It's not always appropriate, but allowing users to build queries or complete forms can greatly improve ease of use and enhance the user experience while still eliciting the "hey, that's cool" response.
4. Motion graphics
Wait, isn't that just video? No - rather than filmed / edited material, here we are talking about computer animation to give a bit of life to the page. A huge amount of complexity isn't always required, sometimes it's the simple things that aren't noticed at first that impress. Then again, something of great intricacy will produce the "wow" the first time...
5. 3d
Almost by definition, 3d is cool. Displaying products? It will allow the user to explore the item with unparalleled freedom. I have also seen some particularly cool proof of concepts for 3d user interfaces.
6. Interactive applications
Quite broad sounding, fun little applets can be cool, and quite viral in their own right. I have lost count of the number of people who have their own Simpsons avatar, for example.
7. Customisable layout
Allowing the user to configure your site to suit their own needs and preferences is very Web 2.0. As much as buzzwords like "web 2.0" are en vogue at the moment, this is still a cool feature which isn't used as often as it could or should.
8. Customisable sharable content
Allowing the user to personalise something and then share it with others can be natty feature which drives traffic and gets others interested. An example of this I have just been pointed to is http://www.potatoparade.co.uk/
9. Responsiveness
If you are suffering a slow connection, the graphics heavy site you are perusing can take ages to render every time you update a page or submit a form. Some well placed asynchronous AJAX goodness can alleviate this and give some cool results.
10. Design
It can have the best features, the most wooshy noises and still suffer in terms of coolness if the appearance isn't up to scratch.
There you have it - probably not comprehensive, but I only had 10 spaces so I had to drop gems like a friends’ suggestion of ice cubes in the server. Nonetheless, this could useful if you need to up your coolness ante…
Nick
Thursday, 3 January 2008
The Myth of the Fold
In my 3.5 years at Bluhalo I’ve learnt that so called ‘best practice’ design methodologies come and go in fads. What is considered best one day is often turned on its head within a year or two. The fashion in the last few years has been that all important content must be ‘above the fold’. Information Architects and us designers often clash over this and don’t always see eye-to-eye. To us, this theory has always been a bone of contention.
So….I ask the questions….is the ‘fold’ as important as it once was and should we slavishly adhere to it at all costs?
Screen performance data and new research indicate that users are now far more prepared to scroll to find information and items below the fold. AOL did a small study on one of their sites - TMZ.com - and found that the most popular link was actually in the footer area at the bottom of the page. NB. Some of their pages can span 15,000 pixels in height! This in turn supports the ClickTale research that shows 76% of users scroll and that a good portion of them scroll all the way to the bottom, despite the height of the screen… ie. Scrolling behaviour is independent of screen height.
TMZ homepage screen shot
This ties in to the premise behind one of our earlier blog posts, about the website footer, which highlighted the fact it now as important to consider the whole web page in terms of content and not just the top 1/3.
Of course, there are always going to be key elements that must stay above the fold. Commercially critical ‘Call To Actions’, important bits of news/content, heavily used tools/functionality and signposting should be kept as visible as possible, but what you mustn’t do is blindly cram everything together in the hope of getting eyeballs. This simply will not work.
Remember…there is nothing wrong with space as part of an effective web design. After all, we all have to breathe and this will give us designers a bit more creative freedom and the chance to continue pushing the boundaries of digital design.
Natalie
So….I ask the questions….is the ‘fold’ as important as it once was and should we slavishly adhere to it at all costs?
Screen performance data and new research indicate that users are now far more prepared to scroll to find information and items below the fold. AOL did a small study on one of their sites - TMZ.com - and found that the most popular link was actually in the footer area at the bottom of the page. NB. Some of their pages can span 15,000 pixels in height! This in turn supports the ClickTale research that shows 76% of users scroll and that a good portion of them scroll all the way to the bottom, despite the height of the screen… ie. Scrolling behaviour is independent of screen height.
TMZ homepage screen shot
This ties in to the premise behind one of our earlier blog posts, about the website footer, which highlighted the fact it now as important to consider the whole web page in terms of content and not just the top 1/3.
Of course, there are always going to be key elements that must stay above the fold. Commercially critical ‘Call To Actions’, important bits of news/content, heavily used tools/functionality and signposting should be kept as visible as possible, but what you mustn’t do is blindly cram everything together in the hope of getting eyeballs. This simply will not work.
Remember…there is nothing wrong with space as part of an effective web design. After all, we all have to breathe and this will give us designers a bit more creative freedom and the chance to continue pushing the boundaries of digital design.
Natalie
Wednesday, 19 December 2007
Design thoughts - The humble footer
The short history of web design has been littered with various fads and gimmicks. Ranging from the terminally annoying 'splash intro', through to the equally annoying pop-up (not quite dead, but thankfully less common). It has taken a good ten years to get to where we are now with our 'typical' homepage layouts (header, navigation, content area etc etc) and we are now finally seeing web designers taking a good hard look at the area of the page that is often the most forgotten – the humble footer!
Check out 99% of websites and the footer will be pretty similar. A copyright statement, links to T&C's and legals, maybe even a link to 'other sites' if you're lucky. Yawn yawn yawn...yada yada yada.
We, at Bluhalo, believe that every web designer needs to carefully consider the footer as a commercially important area of the site. Just because it is at the bottom of the page doesn't automatically mean it should be at the bottom of the content hierarchy. The humble footer is dead...long live the 'functional' footer!!
A lot of people are already becoming tired of the term 'Web 2.0' (sites and techniques that allow users to easily share information and content) but there is no doubt that your typical Web 2.0 style site is beginning to influence web design overall. Footers on these sites are designed to contribute to the rest of the site's content and are not merely there to neatly finish off the page. Think how a user interacts. A few years a go scrolling was seen as bad and implemented as a last resort. These days, I really don't think the user cares too much if they have to scroll to get to information. So, if you are asking the user to scroll, let him/her get to a footer that either offers them value or value commercially to the website owner (by way of the user reading and interacting with it!).
There's a growing variety of footers now being implemented. Some contain the site map, which is fantastic for SEO and a great tool for the user and some contain contact forms. Previously, both of these functions would have been hidden away somewhere, no doubt buried 4 clicks away! It's also a great space to place applications, newsfeeds, downloads, blogs, search fields, advertising etc etc. The potential is endless but whatever you choose to go in your footer, you can be sure that it will be playing a far more important role than a couple of years ago. Just don't ignore it!
Bluhalo's Digital Design Team
Check out 99% of websites and the footer will be pretty similar. A copyright statement, links to T&C's and legals, maybe even a link to 'other sites' if you're lucky. Yawn yawn yawn...yada yada yada.
We, at Bluhalo, believe that every web designer needs to carefully consider the footer as a commercially important area of the site. Just because it is at the bottom of the page doesn't automatically mean it should be at the bottom of the content hierarchy. The humble footer is dead...long live the 'functional' footer!!
A lot of people are already becoming tired of the term 'Web 2.0' (sites and techniques that allow users to easily share information and content) but there is no doubt that your typical Web 2.0 style site is beginning to influence web design overall. Footers on these sites are designed to contribute to the rest of the site's content and are not merely there to neatly finish off the page. Think how a user interacts. A few years a go scrolling was seen as bad and implemented as a last resort. These days, I really don't think the user cares too much if they have to scroll to get to information. So, if you are asking the user to scroll, let him/her get to a footer that either offers them value or value commercially to the website owner (by way of the user reading and interacting with it!).
There's a growing variety of footers now being implemented. Some contain the site map, which is fantastic for SEO and a great tool for the user and some contain contact forms. Previously, both of these functions would have been hidden away somewhere, no doubt buried 4 clicks away! It's also a great space to place applications, newsfeeds, downloads, blogs, search fields, advertising etc etc. The potential is endless but whatever you choose to go in your footer, you can be sure that it will be playing a far more important role than a couple of years ago. Just don't ignore it!
Bluhalo's Digital Design Team
Tuesday, 30 October 2007
Geeks Vs. Freaks
I've now nearly been at Bluhalo for three months, so I thought it worthwhile to jot down a couple of my key thoughts so far.
I'm lucky (or unlucky if you count my agency that folded spectacularly in the original dot com gold rush!) enough to have experienced working at four very different digital agencies, so it's very interesting for me to look back at compare how they've all approached things. All have had straplines that are designed to sum up their USP or 'difference'. One of them (the biggest agency I've worked for) used 'ideas that work'. This one always made me laugh, as it's hardly going to be 'ideas that don't work'. Look at bit deeper though and you can see the point. There's absolutely no point in presenting an idea to a client that is likely to win a handful of Revolution Awards, a fist of IPA Effectiveness awards and a gold Cyber Lion at Cannes IF the idea isn't based on sound commercial judgement. As a strapline, 'ideas that work' is very noble and tips its hat at commerciality. The reality was occasionally very different though and sometimes it was obvious that an idea was more award-winning than ROI winning.
Bluhalo's strapline is 'Creativity Cultivated'. 'What does that mean?' was one of the first questions I asked in my interview. Spencer explained it with his normal passion and it makes sense. A team built round the skills and ambitions of the individual is more likely to succeed than not. Most agencies talk about a collaborative style of working and this is rightly very important, but it's not only collaboration with our clients that produces the best results, it's also how we work with each internally and produce great ideas. Afterall, without an idea, you are nothing!
It was this idea of collaboration that really got me thinking about my agency experience. It also got me thinking about a phrase Spencer had used as panelist at the E-Den event....'Geeks v Freaks'. I had never heard of this before, but basically it's an old digital description that sums up the age-old battle for control between the tecchies (affectionately named 'geeks'!) and the creatives (equally affectionalty referred to as the 'freaks'). To me, the success of an agency largely depends on how you get these two groups working together.
Alas, not all agencies will agree on this. My first agency (the one that died in the year 2000!), was very much driven by the technical approach and this was reflected in the hierarchy of the agency. Tech first, design second. The Geeks were in control and ruled the roost at brainstorms. At my second agency, now 170 strong and one of the biggest in the UK, the approach was the complete antithesis of my first. Very much formed in the image of BBH advertising (think Levi's, Audi and Vodafone), where the founder was the MD, the Freaks ran the show. To such an extent that I don't ever recall a brainstorm with a tecchie present. Ideas were generated by 'teams', which comprised of an art director and a copywriter. These were then presented back to the client in a pretty much unadulterated form.
I'm not 100% convinced that this traditional advertising approach always works. Yes, creative boundaries are pushed and I would suggest that it is the correct approach for online advertising campaigns, but is it the best approach for websites? Does a creative team consider in enough detail the overall user experience or functionality that will create a killer app? To me, the jury is still out.
So, the big question is how does Bluhalo's approach differ? Well, it's early days for me, but I don't sense a hierarchy between the Geeks and Freaks. We talk about a collaborative style of working and I genuinely think we do a good job of it. Believe me, it's not an easy task and a digital agency without argument or debate is going about things in the wrong way. We also use another strapline when trying to explain our overall approach to clients - 'by making our clients successful, we make ourselves successful. If I were a client in the process of appointing an agency, this is exactly the philosophy I would be looking for. I would want to partner an agency that focuses on achieving my commercial objectives, rather than producing functionality for functionality's sake or design to impress an awards judge. This is what Bluhalo does well and doesn't need to be any more complicated than that.
I'll tell you if I've changed my opinion in another three months!
Michael Brandreth
I'm lucky (or unlucky if you count my agency that folded spectacularly in the original dot com gold rush!) enough to have experienced working at four very different digital agencies, so it's very interesting for me to look back at compare how they've all approached things. All have had straplines that are designed to sum up their USP or 'difference'. One of them (the biggest agency I've worked for) used 'ideas that work'. This one always made me laugh, as it's hardly going to be 'ideas that don't work'. Look at bit deeper though and you can see the point. There's absolutely no point in presenting an idea to a client that is likely to win a handful of Revolution Awards, a fist of IPA Effectiveness awards and a gold Cyber Lion at Cannes IF the idea isn't based on sound commercial judgement. As a strapline, 'ideas that work' is very noble and tips its hat at commerciality. The reality was occasionally very different though and sometimes it was obvious that an idea was more award-winning than ROI winning.
Bluhalo's strapline is 'Creativity Cultivated'. 'What does that mean?' was one of the first questions I asked in my interview. Spencer explained it with his normal passion and it makes sense. A team built round the skills and ambitions of the individual is more likely to succeed than not. Most agencies talk about a collaborative style of working and this is rightly very important, but it's not only collaboration with our clients that produces the best results, it's also how we work with each internally and produce great ideas. Afterall, without an idea, you are nothing!
It was this idea of collaboration that really got me thinking about my agency experience. It also got me thinking about a phrase Spencer had used as panelist at the E-Den event....'Geeks v Freaks'. I had never heard of this before, but basically it's an old digital description that sums up the age-old battle for control between the tecchies (affectionately named 'geeks'!) and the creatives (equally affectionalty referred to as the 'freaks'). To me, the success of an agency largely depends on how you get these two groups working together.
Alas, not all agencies will agree on this. My first agency (the one that died in the year 2000!), was very much driven by the technical approach and this was reflected in the hierarchy of the agency. Tech first, design second. The Geeks were in control and ruled the roost at brainstorms. At my second agency, now 170 strong and one of the biggest in the UK, the approach was the complete antithesis of my first. Very much formed in the image of BBH advertising (think Levi's, Audi and Vodafone), where the founder was the MD, the Freaks ran the show. To such an extent that I don't ever recall a brainstorm with a tecchie present. Ideas were generated by 'teams', which comprised of an art director and a copywriter. These were then presented back to the client in a pretty much unadulterated form.
I'm not 100% convinced that this traditional advertising approach always works. Yes, creative boundaries are pushed and I would suggest that it is the correct approach for online advertising campaigns, but is it the best approach for websites? Does a creative team consider in enough detail the overall user experience or functionality that will create a killer app? To me, the jury is still out.
So, the big question is how does Bluhalo's approach differ? Well, it's early days for me, but I don't sense a hierarchy between the Geeks and Freaks. We talk about a collaborative style of working and I genuinely think we do a good job of it. Believe me, it's not an easy task and a digital agency without argument or debate is going about things in the wrong way. We also use another strapline when trying to explain our overall approach to clients - 'by making our clients successful, we make ourselves successful. If I were a client in the process of appointing an agency, this is exactly the philosophy I would be looking for. I would want to partner an agency that focuses on achieving my commercial objectives, rather than producing functionality for functionality's sake or design to impress an awards judge. This is what Bluhalo does well and doesn't need to be any more complicated than that.
I'll tell you if I've changed my opinion in another three months!
Michael Brandreth
Tuesday, 4 September 2007
Bluhalo's Finishing Touches
The finishing touches are being made to all of the main areas of the new office; the most important one is Lucia Bluhalo's new Receptionist or as we like to call her, our Director of First Impressions.
The floor has been laid in The White Room
The Orange Room with our camera shy fish.
Tango and Diet Tango - not very photogenic!
Close up of our Library furniture
Reception Seating Area
Bluhalo's Library
The floor has been laid in The White Room
The Orange Room with our camera shy fish.
Tango and Diet Tango - not very photogenic!
Close up of our Library furniture
Reception Seating Area
Bluhalo's Library
Wednesday, 22 August 2007
Its starting to look like an office
The Bluhalo office is finally starting to take shape, as blogged about yesterday the glass walls have been installed and the desks are being assembled. We also took delivery of our chairs and other furniture.
There is restricted access again today with glass doors being installed. So the next site visit to our new office will be tomorrow morning. Check back again then for more progress!
Glass walls for Bluhalo hot offices
Bluhalo management offices
Glass wall for Bluhalo's White Room
Bluhalo management offices
Glass walls for Spencer Gallagher and Peter Hoole's office
Informal meeting pod for open plan area propped up against bookshelf that will form part of Bluhalo's library.
Desks and other furniture looking down the office from the library
Bluhalo's smaller meeting room which will be known as The Orange Room!
More desks!
Close up of the Bluhalo team's desks - this is where the magic will happen!
As well as the desks other furniture and storage units are being assembled and put in to place
Bluhalo reception area furniture
More seating for Bluhalo's reception
Another seating area for reception and in the background the office chairs have also been delivered
Chair heaven - no-one should be short of a chair when Bluhalo moves in to the new office
There will be plenty of desk space for everyone in Bluhalo's new office
Bluhalo's comms room
There is restricted access again today with glass doors being installed. So the next site visit to our new office will be tomorrow morning. Check back again then for more progress!
Glass walls for Bluhalo hot offices
Bluhalo management offices
Glass wall for Bluhalo's White Room
Bluhalo management offices
Glass walls for Spencer Gallagher and Peter Hoole's office
Informal meeting pod for open plan area propped up against bookshelf that will form part of Bluhalo's library.
Desks and other furniture looking down the office from the library
Bluhalo's smaller meeting room which will be known as The Orange Room!
More desks!
Close up of the Bluhalo team's desks - this is where the magic will happen!
As well as the desks other furniture and storage units are being assembled and put in to place
Bluhalo reception area furniture
More seating for Bluhalo's reception
Another seating area for reception and in the background the office chairs have also been delivered
Chair heaven - no-one should be short of a chair when Bluhalo moves in to the new office
There will be plenty of desk space for everyone in Bluhalo's new office
Bluhalo's comms room
Thursday, 16 August 2007
Bluhalo Visitor Experience
One of the reasons that Bluhalo decided to move to The Hub was because of the excellent first impressions that you get when arriving at the building.
Spencer Gallagher felt that the thought and care taken during the redevelopment were of a high standard that reflects Bluhalo's own philosophy and approach to our clients' work; and that the two side by side will give a great visitor experience:
Close up of The Hub's sign
Fountains and sign at the entrance to The Hub
Exterior view of Aviators and the fountains at the front of The Hub; an area that Bluhalo will be taking advantage of not just for staff but clients as well!
The Hub's Reception Area
Informal seating area at the front of the building
View down the corridor at the front of The Hub
Spencer Gallagher felt that the thought and care taken during the redevelopment were of a high standard that reflects Bluhalo's own philosophy and approach to our clients' work; and that the two side by side will give a great visitor experience:
Close up of The Hub's sign
Fountains and sign at the entrance to The Hub
Exterior view of Aviators and the fountains at the front of The Hub; an area that Bluhalo will be taking advantage of not just for staff but clients as well!
The Hub's Reception Area
Informal seating area at the front of the building
View down the corridor at the front of The Hub
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