Bluhalo is pleased to announce that we have been shortlisted for the MCCA Best Awards in the category Best Communication Campaign Featuring a Website.
The entry showcased our work in producing Hi-Tec's WetisDry campaign microsite, created to support the launch of the Hi-Tec ion-mask footwear range.
Final results will be revealed at the awards dinner on 5th March, so watch this space!
To view the full shortlist, visit www.bestawards.co.uk.
Showing posts with label ion-mask. Show all posts
Showing posts with label ion-mask. Show all posts
Thursday, 15 January 2009
Monday, 6 October 2008
WIN! A Pair of Hi-Tec Ion-Mask Shoes
We’ve built the site, (view it at http://www.wetisdry.com/) now we’re giving away a pair of the shoes!
The Hi-Tec ion-mask™ footwear range represents a quantum leap in footwear technology and has already created a stir within the industry. A breakthrough in surface enhancement, the ion-mask™ process - developed by P2i Ltd - works at a molecular level binding invisibly to the surface of the shoes giving them an extraordinary ability to repel most liquids. With the technology allowing for a lighter, cleaner, more breathable and environmentally friendly product, Hi-Tec is already taking the outdoor market by storm with record orders.
Courtesy of Hi-Tec, we have a pair of Hi-Tec ion-mask V-Lite Trail Eruption running shoes to give away.
The Hi-Tec ion-mask™ footwear range represents a quantum leap in footwear technology and has already created a stir within the industry. A breakthrough in surface enhancement, the ion-mask™ process - developed by P2i Ltd - works at a molecular level binding invisibly to the surface of the shoes giving them an extraordinary ability to repel most liquids. With the technology allowing for a lighter, cleaner, more breathable and environmentally friendly product, Hi-Tec is already taking the outdoor market by storm with record orders.
Courtesy of Hi-Tec, we have a pair of Hi-Tec ion-mask V-Lite Trail Eruption running shoes to give away.
So, what do you have to do?
If you want to be in with a chance of winning, send an email to Jocelyn@bluhalo.com with HI-TEC COMPETITION as the subject title and stating your name, company name and your shoe size in the email body.
The closing date for the competition is Friday 17th October, 2008. A winner will be drawn at random and notified on Monday 20th October. Available to UK entrants only.
If you want to be in with a chance of winning, send an email to Jocelyn@bluhalo.com with HI-TEC COMPETITION as the subject title and stating your name, company name and your shoe size in the email body.
The closing date for the competition is Friday 17th October, 2008. A winner will be drawn at random and notified on Monday 20th October. Available to UK entrants only.
Monday, 12 May 2008
Client Focus - Hi-Tec Microsite
Recently launched in March is the new website for Hi-Tec, www.hi-tec.com/ion-mask -promoting the new groundbreaking technology of ion-mask™.
The website has been designed to deliver a dynamic and enticing experience and provides a stylish and innovative platform from which to communicate the revolutionary nature of the ion-mask technology. The website will form the core of an online campaign launching the Hi-Tec ion-mask™ footwear range.
Hi-Tec ion-mask™ homepage.
Hi-Tec ion-mask™ in action.
Hi-Tec ion-mask™ news.
The Hi-Tec ion-mask™ footwear range represents a quantum leap in footwear technology and has already created a stir within the industry. A breakthrough in surface enhancement, the ion-mask™ process - developed by P2i Ltd - works at a molecular level binding invisibly to the surface of the shoes giving them an extraordinary ability to repel most liquids. With the technology allowing for a lighter, cleaner, more breathable and environmentally friendly product, Hi-Tec is already taking the outdoor market by storm with record orders.
Representing possibly one of the biggest technology launches the industry has seen, the website will present visitors with animated information on the benefits of ion-mask™ and includes a show reel, press stories and a blog written by Hi-Tec, which will communicate latest news, personal opinion and brand messages, whilst encouraging consumer interaction and brand engagement.
Michael Brandreth, Senior Account Director at Bluhalo, says ‘Hi Tec briefed us to produce a site that not only communicates the fantastic consumer benefits of ion-mask™ but that also helps self-generate its own traffic. As part of a phased launch, we will introduce social media techniques to the site that will compliment the existing content and help drive awareness levels’.
Jason Larke, Group Brand Communications Manager at HI-TEC, says ‘ion-mask™ is a truly revolutionary technology in every sense and HI-TEC has been at the forefront of its development. The applications of the technology are immense matched only in its ability to capture attention. It’s just that cool! After a lengthy process we felt that Bluhalo was best equipped to not only deliver a dynamic and functional site but also to provide the backbone for communicating to a wider audience through a fully integrated social media strategy.’
The website has been designed to deliver a dynamic and enticing experience and provides a stylish and innovative platform from which to communicate the revolutionary nature of the ion-mask technology. The website will form the core of an online campaign launching the Hi-Tec ion-mask™ footwear range.
Hi-Tec ion-mask™ homepage.
Hi-Tec ion-mask™ in action.
Hi-Tec ion-mask™ news.
The Hi-Tec ion-mask™ footwear range represents a quantum leap in footwear technology and has already created a stir within the industry. A breakthrough in surface enhancement, the ion-mask™ process - developed by P2i Ltd - works at a molecular level binding invisibly to the surface of the shoes giving them an extraordinary ability to repel most liquids. With the technology allowing for a lighter, cleaner, more breathable and environmentally friendly product, Hi-Tec is already taking the outdoor market by storm with record orders.
Representing possibly one of the biggest technology launches the industry has seen, the website will present visitors with animated information on the benefits of ion-mask™ and includes a show reel, press stories and a blog written by Hi-Tec, which will communicate latest news, personal opinion and brand messages, whilst encouraging consumer interaction and brand engagement.
Michael Brandreth, Senior Account Director at Bluhalo, says ‘Hi Tec briefed us to produce a site that not only communicates the fantastic consumer benefits of ion-mask™ but that also helps self-generate its own traffic. As part of a phased launch, we will introduce social media techniques to the site that will compliment the existing content and help drive awareness levels’.
Jason Larke, Group Brand Communications Manager at HI-TEC, says ‘ion-mask™ is a truly revolutionary technology in every sense and HI-TEC has been at the forefront of its development. The applications of the technology are immense matched only in its ability to capture attention. It’s just that cool! After a lengthy process we felt that Bluhalo was best equipped to not only deliver a dynamic and functional site but also to provide the backbone for communicating to a wider audience through a fully integrated social media strategy.’
Thursday, 17 April 2008
Hi-Tec Press Coverage
Following our recent press release and blog article, the Hi-Tec website launch has been well received by the industry, with press coverage today in New Media Age.
Here is the article featured in NMA, 17th April, 2008.
Tuesday, 8 April 2008
Hi-Tec ion-mask website launches
Bluhalo is pleased to announce the launch of a new website for Hi-Tec, www.hi-tec.com/ion-mask - promoting the new groundbreaking technology of ion-mask™.
The website, designed to deliver a dynamic and enticing experience and providing a stylish and innovative platform from which to communicate the revolutionary nature of the ion-mask technology, will form the core of an online campaign launching the Hi-Tec ion-mask™ footwear range.
The Hi-Tec ion-mask™ footwear range represents a quantum leap in footwear technology and has already created a stir within the industry. A breakthrough in surface enhancement, the ion-mask™ process - developed by P2i Ltd - works at a molecular level binding invisibly to the surface of the shoes giving them an extraordinary ability to repel most liquids. With the technology allowing for a lighter, cleaner, more breathable and environmentally friendly product, Hi-Tec is already taking the outdoor market by storm with record orders.
Representing possibly one of the biggest technology launches the industry has seen, the website will present visitors with animated information on the benefits of ion-mask™ and includes a show reel, press stories and a blog written by Hi-Tec, which will communicate latest news, personal opinion and brand messages, whilst encouraging consumer interaction and brand engagement.
Michael Brandreth, Senior Account Director at Bluhalo, says ‘Hi Tec briefed us to produce a site that not only communicates the fantastic consumer benefits of ion-mask™ but that also helps self-generate its own traffic. As part of a phased launch, we will introduce social media techniques to the site that will compliment the existing content and help drive awareness levels’.
Jason Larke, Group Brand Communications Manager at HI-TEC, says ‘ion-mask™ is a truly revolutionary technology in every sense and HI-TEC has been at the forefront of its development. The applications of the technology are immense matched only in its ability to capture attention. It’s just that cool! After a lengthy process we felt that Bluhalo was best equipped to not only deliver a dynamic and functional site but also to provide the backbone for communicating to a wider audience through a fully integrated social media strategy.’
The website, designed to deliver a dynamic and enticing experience and providing a stylish and innovative platform from which to communicate the revolutionary nature of the ion-mask technology, will form the core of an online campaign launching the Hi-Tec ion-mask™ footwear range.
The Hi-Tec ion-mask™ footwear range represents a quantum leap in footwear technology and has already created a stir within the industry. A breakthrough in surface enhancement, the ion-mask™ process - developed by P2i Ltd - works at a molecular level binding invisibly to the surface of the shoes giving them an extraordinary ability to repel most liquids. With the technology allowing for a lighter, cleaner, more breathable and environmentally friendly product, Hi-Tec is already taking the outdoor market by storm with record orders.
Representing possibly one of the biggest technology launches the industry has seen, the website will present visitors with animated information on the benefits of ion-mask™ and includes a show reel, press stories and a blog written by Hi-Tec, which will communicate latest news, personal opinion and brand messages, whilst encouraging consumer interaction and brand engagement.
Michael Brandreth, Senior Account Director at Bluhalo, says ‘Hi Tec briefed us to produce a site that not only communicates the fantastic consumer benefits of ion-mask™ but that also helps self-generate its own traffic. As part of a phased launch, we will introduce social media techniques to the site that will compliment the existing content and help drive awareness levels’.
Jason Larke, Group Brand Communications Manager at HI-TEC, says ‘ion-mask™ is a truly revolutionary technology in every sense and HI-TEC has been at the forefront of its development. The applications of the technology are immense matched only in its ability to capture attention. It’s just that cool! After a lengthy process we felt that Bluhalo was best equipped to not only deliver a dynamic and functional site but also to provide the backbone for communicating to a wider audience through a fully integrated social media strategy.’
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