Ford, often considered one of the more forward-thinking brands in social media has published its social media guidelines for staff, releasing bite-sized tips and pieces of information via Twitter and other social media properties.
Similarly to Coca Cola (more on that here), Ford has kept its guidelines simple and easy to understand, ensuring maximum buy-in from staff and demonstrating its commitment to the communication channel.
The guidelines key messages are based around honesty, clarity, awareness, respect and good judgement - they sound like a recipe for the perfect human being!
You can read the full explanation below:
Ford Social Media Guidelines
Jocelyn Kirby
Marketing & Business Development Manager
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