What is Social Media?

What is Social Media?

Social Media is the marketing term that has been given to the new breed of online websites that facilitate greater interaction with an online audience. Social Media sites allow two-way interaction between online content owners and their audience. It enables website visitors to engage, interact and contribute to content. It also enables site owners to syndicate content out to other sites and online channels, and gives them the ability to easily aggregate relevant, related content from other sources into their own sites.

What is Web 2.0?

Web 2.0 is the term given to the tools and techniques that form the core of many Social Media sites and channels. Techniques such as Blogs, Social Bookmarking, Syndication, RSS, and Aggregation are some of the popular terms that you may have heard of; however there are also many more available to you as a business.

What does this mean to you as a business?

By empowering your audience with the ability to contribute to the content on your site, you will gradually build a strong relationship with them and develop brand loyalty. The web is no-longer a faceless medium. In doing this, you will become an authority in your market sector and you will build trust through personal recommendation and the informed opinions available on your site. Your employees will feel more valued through recognition of their contribution and you will build a more personal bond with your customers through better engagement on a real-time level.

So how do I know what to use?

That’s where we come in. With a wealth of digital marketing experience, we’re the right people to talk to about all of the above and more. To see what Evolve can do for your business online, please drop me an email: oliver@bluhalo.com