Thursday, 21 January 2010

Twitter Gaming - valid marketing or ethical minefield?

Twitter gaming – one of the hottest topics of recent weeks and one that appears to have caused a divide of opinion in the digital world. As a sure-fire way of gaining large numbers of Twitter followers; and fast; is Twitter gaming just another valid marketing technique that gives brands a great way to reach their target markets with their latest message? Or in a digital world where consumer engagement is built around the ethics of authenticity, genuine interaction and the sharing of useful information, is there still room for the traditional ‘push’ marketing message?

A topic of much contention, and one that our very own Spencer Gallgher, will put to the Digital Loungers at this month's Digital Lounge event next week. If you fancy joining the debate, you can find out more and book online by visiting the Digital Lounge website.

To keep up to date with all things digital, you can follow Spencer on Twitter @spg4.

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