Cancer Research UK yesterday re-launched its microsite, JoinTheFight.org.uk in support of its ‘Join the fight for women’s survival’ breast cancer awareness campaign.
The microsite is the result of a collaboration between Bluhalo and Cancer Research UK’s internal development team, with Bluhalo providing the planning, design and Flash expertise.
The site aims to increase funds raised by focusing on increased traffic levels, improved user experience and enhanced user engagement, and supports a variety of on and offline promotional activity, encouraging visitors to ‘join the fight for women’s survival and help beat breast cancer’.
‘Join the fight for women’s survival’ is the new title name and theme for Cancer Research UK’s 2009 Breast Cancer Awareness (BCA) campaign, which focuses on raising awareness of breast cancer and funds for research into the disease.
Bluhalo, appointed by Cancer Research UK in January 2009, has worked on a number of other projects for the charity including the production of a microsite and digital advertising assets for Cancer Research UK’s Race for Life campaign.
Jocelyn Kirby
Marketing & Business Development Manager
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