Tuesday, 30 September 2008

Highlight and Lowlights: The Importance of Looking in the Mirror.

Every company has to frequently look in on itself to work out where things are going wrong, and how it can improve. In the internet industry this has to be done with a greater frequency and with a lot more care. At Bluhalo our job changes all the time – almost weekly new technology and new examples of websites appear – every one of them something that clients will next week be asking for.

One of the biggest challenges we face is working out how we can do better next week than we did last week – and making it stick. In such a changing industry it is inevitable that mistakes are made – and equally inevitable that fantastic solutions are found. Whenever problems occur the team at Bluhalo always works quickly to fix things – but the work does not stop there. Taking these lowlight experiences, the team works out why and how things went wrong and converts this into procedures to protect clients against the same things happening again.

But what about the highlights? Not every company takes notice of these – but they are just as important as the lowlights, if not more so. The highlights on every project are treated just the same as any lowlights. The team at Bluhalo makes sure that successful ideas are noted down with every project and translated into procedures that are used and applied on new projects. It is this recognition and repetition of the good bits that some companies choose not to concentrate on. And is just one of the many things that makes Bluhalo a fantastic agency to work for and gives clients an experience based upon a wealth of experience.

David C

No comments: