1. User Generated Content (UGC)
Fuelled by the rapid growth of web 2.0 and social media, UGC is becoming an essential part of website design, with an increasing amount of website real estate being allocated to UGC features. From blogs, videos and podcasts to comments, articles, tag clouds and much more, UGC is becoming as important in web design as calls to action and clear navigation.
2. Functional or Fat Footers
Below the fold is becoming as important as above the fold, a functional footer is often seen as just another way of increasing clicks within your website from the lower parts of your website. But it’s more than that. A functional footer improves usability, is simple to build, is very en vogue and provides a high density of key words to contribute to your SEO.
3. Rich Email Marketing Campaigns
Cited as the new DM, email marketing has grown hugely in popularity in recent years. With increasingly sophisticated broadcast software, detailed tracking and virtually limitless options for the creative, email marketing is a fantastic way to increase your top of mind awareness, encourage repeat purchase and provide a means for you to promote special offers, new products and communicate your latest news.
4. UX – User Experience
With website usability a key factor in the success of a website, clear navigation is essential in ensuring a site is a pleasure rather than a chore to explore. With UGC, web 2.0 and social media all contributing to vast amounts of content within sites, it’s all the more important to make sure you make it simple and easy for your visitors to find what they’re looking for. This might be with the use of ‘speaking’ navigation or icons to add meaning to the traditional ‘one-word’ navigation, both of which have the advantage of looking pretty cool too!
5. Site Personalisation – Back with a vengeance…
Personalisation has been around for years, but as users are becoming increasingly sophisticated in their use of the internet, it’s back with a vengeance. With users now used to and taking enjoyment from creating their own web pages, such as with MySpace and Facebook, the ability to personalise a site is frequently becoming a big selling point of a website. By enabling your users to personalise your website by choosing what items they see, such as topic specific news, blog articles, specific product groups or even simply the colour scheme of your website, you’ll increase the depth of brand engagement, improve repeat visits and ultimately increase conversions.
To continue with our marathon of web tips, click on one of the article titles below:
Make social media work for you
Increase your website traffic
Blog successfully
Must-have website features
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