Wednesday, 16 April 2008

AndyMurray.com Launches

Bluhalo is delighted to announce the launch of a new website for world-class tennis player Andy Murray.

The new website, which will include a full content management system, a video section and a blog, will also allow Andy to update fans on what he’s up to anytime of day and night via a Twitter integration.

Bluhalo, who is also redesigning Jamie Murray’s website, has designed the new website to give an engaging fan experience as well as focusing on increasing website traffic and monetisation of the website.

The new website, will sit alongside a number of other high profile sporting websites from Bluhalo’s portfolio including Tottenham Hotspur F.C., Hi-Tec, Subaru World Rally Team, The Premier League, and Prodrive.

Vimal Patel, Business Development Director at Bluhalo comments; “It’s great to be working for one of the UK’s top sportsmen on a site that embraces the best of social media to truly engage the fans and enhance the user experience.”

Rob Stewart, Editor of Andymurray.com comments; “Because Andy's a busy guy, it was important that we found a way he could keep his fans up-to-date without needing to be tied to a laptop.

With so much based around his mobile phone, it's going to be dead simple for him to update the site wherever he is, and with the minimum amount of hassle."

For more on AndyMurray.com view the client case study or visit AndyMurray.com.

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