We're pleased to announce the launch of Paddy Power’s investor relations website, www.paddypowerplc.com.
Paddy Power is the largest provider of fixed odds sports betting in Ireland and is well known for its daring and humorous advertising campaigns.
The new website targets a range of stakeholders including investors, employees, customers and the media and communicates the distinct brand personality, whilst ensuring information is easy to find and the site intuitive to navigate.
Michael Brandreth, Account Director at Bluhalo, says “our brief was to produce a site that is intuitive to use, appeals to a wide ranging user base, but that also reflects the unique nature of the Paddy Power brand. We noticed that most Investor Relations sites fail to introduce any kind of brand personality, which we felt was a mistake. Paddy Power’s brand positioning offers a fantastic competitive advantage and we feel we have been successful at conveying this within the site.”
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment