A Viral Game Review - Pancake Panic in the Spotlight

As a multimedia Developer/Designer building a game is something that can be both fulfilling graphically and mechanically. So when I was asked to design and develop a game for Shrove Tuesday I was “flipping” (sorry) excited.

The idea was to make it viral and simple, with the motive of grinding businesses across the UK to a halt (plus getting traffic to bluhalo.com and increasing brand awareness). It does give me immense satisfaction when people pop their head over a monitor to inform their colleague that they have just beaten their top score!

As with most projects the deadline was tight. However, I was pleased with the final outcome. I was particularly pleased with the look and feel of the game, giving it a sense of fun and humor. As for the technical side I am quietly content as this has been the first game I have created independently of others.



In hindsight (what a wonderful concept!) there are a couple of functionality features that may have improved the Pancake Panic experience. I believe a hi-score table would have added an extra depth of competition, not only with your colleagues but with the nation. Another idea which may have hindered the concept of a quick click and play was to take an accumulative score from three flips.

Overall the campaign was a success with a high volume of traffic playing Pancake Panic (bluhalo.com visits actually doubling over the couple of days when the game was launched). I look forward to making the next festive game for Bluhalo and future clients and although Shrove Tuesday has left us behind, feel free to have a play at www.bluhalo.com/pancake_panic - enjoy!

Fenn