So now you have it. We’ve taken the best of the best and put it together into a Pancake Day treat – our ultimate recipe for website success.
Mixed together and cooked up by a top website chef (that’s us), it’ll give you a pretty tasty website!
So, what ingredients make for a successful website?
For starters, it is important to remember that all businesses are different. What might be good for one business, might not work for another. So our recipe gives you a guide – use it cleverly, intelligently and apply it in a way that is relevant to your business and you’ll be glad you did.
1. Out with the old…
If your website hasn’t seen a new look in 12 months, it’s about time it did! Web trends can change faster than seasonal fashions – make sure yours isn’t looking too ‘last season’.
2. Embrace Web 2.0…
Web what? We’ve been banging on about Web 2.0 for a while now. Web 2.0 features are creating real benefits for website owners – at the very least getting customers interacting with you and with each other. Users expect them and it makes for a better user experience and ultimately (and what you’re most interested in!) a more successful website.
3. Enter the blogosphere…
It’s not sci fi and it’s not rocket science. Adding a blog to your website keeps your customers coming back for your latest news, keeps your content up to date (Google loves it!) and gives your brand a personality – what more could you want in return for a few words?
4. It’s all about the visual merchandising…
If you’re an online store, what makes you different to a high street store? Ok, so no bricks and mortar, but the principles are the same. Make it easy for your customers to find what they want, be tempted by related items and really really easy for them to checkout and you’re guaranteed to sell more. Simple really! Fat footers, tag clouds, clear signposting, multiple calls to action, trigger words – use them right and you’ll never look back.
5. And what about the footfall?
Back to the high street again and the principles are the same. Get more people past your door and you’ll sell more. You need to market, market, market… email newsletters, pay per click, a social strategy – pick the right digital marketing mix and coupled with a usable website (back to the merchandising), your competitors won’t see you for dust!
Ready for some fun?
And if this article has really got you in the mood for some Pancake fun - why not have a go at Pancake Panic - our pancake flipping game - it's great fun! See if you can beat your colleagues to the highest score!
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