Bluhalo's Founder and Managing Director, Spencer Gallagher, appeared at Ad:Tech today to share his in depth knowledge of engaging fans digitally.
Through many years' experience working for some of the top sporting brands in the UK that include Tottenham Hotspur, Liverpool F.C., NFL UK and Subaru World Rally Team, Spencer and the Bluhalo team have developed an impressive ability to create highly successful web projects. Projects that not only deliver return on investment, but that also are a success with the fans - often the most difficult part of a sports web project.
With sports fans showing a devotion earned by no other types of brands, the approach to change within their team's website has to be a careful one. This approach has been finetuned by Spencer and the Bluhalo team, with Andy Murray's loyal fans truly embracing his new website, launched earlier this year by Bluhalo.
Through many years' experience working for some of the top sporting brands in the UK that include Tottenham Hotspur, Liverpool F.C., NFL UK and Subaru World Rally Team, Spencer and the Bluhalo team have developed an impressive ability to create highly successful web projects. Projects that not only deliver return on investment, but that also are a success with the fans - often the most difficult part of a sports web project.
With sports fans showing a devotion earned by no other types of brands, the approach to change within their team's website has to be a careful one. This approach has been finetuned by Spencer and the Bluhalo team, with Andy Murray's loyal fans truly embracing his new website, launched earlier this year by Bluhalo.
Spencer shares his knowledge of engaging fans in the social media and targeting theatre at Ad:Tech.
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