In another move to regain market share, Microsoft, through their latest search engine, Bing, have soft launched a seemingly fantastic “Visual Search” tool.
Visual search results can be put into the category of next generation content distribution. Appearing as thumbnails, the user can view their search results as images. This is particularly helpful for those utilising the web’s vast ecommerce capabilities. The user searching to purchase is able to view a product prior to reading about it. For example, a user looking to buy a digital camera can view the cameras immediately and click through to the site of the ones they like the look of best! Let’s call it ergonomic for one’s forefingers!
The soft launch is currently taking place on limited searches in the states, so road testing is proving somewhat difficult. However, the service promises to offer multiple benefits to both brands and consumers alike and we look forward to the rollout hitting our shores.
Click here to read more on the media centric web.
Anya Gooch
Account Manager
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