Last month Tottenham Hotspur football club approached us with the exciting prospect of building a microsite to launch their new 2009/2010 kit. We were presented with a blank canvas and free reign to come up with as exciting a concept as possible.
We started out by presenting the client with a series of concepts, revolving around the use of video and flash.
Once a concept had been agreed upon the next step was to plot out a route through the site based on the concepts. The original concepts revolved around using real Tottenham Hotspur players, however we had to revise the script later as all of the players were on holiday over the production window. (No doubt sunning themselves in Portugal!)
Billy Wingrove was selected to be the figurehead for the video footage. Billy has a well established history with the Spurs fanbase, and his previous video work has received over 20 million views on YouTube.
We were supplied with branding concepts, and using these we produced the final designs revolving around Billy and freestyle football. In a studio in North London, with Andrew Boulter, we filmed 3 hours of footage against a green screen to be cut and keyed back at the office. This was my first opportunity to direct any video work and it was a very exciting experience.3 hours of footage seemed like a daunting prospect for cutting, but we managed to extract all the clips we needed to match the designs and were very happy with the outcome. The tricks were all so impressive we would have loved to have included all the footage!
Over to the Flash guys! In addition to engaging footage we also needed a captivating portal to surround it. At this point all of the footage that had been painstakingly keyed and re-formatted was inserted into the site and we could finally see what had been an idea a few short weeks ago, blossom into a functioning site.
We introduced the concept of including a customised wallpaper that the user can download once they have signed up to the site. This allows us to accurately track all registered users that were visiting the site whilst providing them with unique content.
Many late nights and take-aways later, the site was fit to go live and meet its public.
It was a truly rewarding experience to work on a project from start to finish and to produce a site that is extremely captivating and engaging, I can’t wait to do it all again next year!
Whilst you are waiting for the next kit launch, check out the spurskit.com site, the viral youtube video and some of the photos that Simon and I took at the shoot.
Mark Grassick
Account Manager
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