If you’re a B2B organisation, chances are that you have had to do it at some point. But what is it about pitching that we love so much?
…The competition?
...…The costs?
......…The pressure?
.........…The timescales?
At this point it doesn’t sound great right?
We’re currently in the final hour before our latest pitch and as it stands we are lacking sleep, down to the wire to get all assets in the right place at the right time and of course, feeling the pressure. So does it surprise you now if we say we love it?
There’s something about pitching that brings out the best in an agency – I would even go so far as to say that it makes us a better agency.
It brings about unprecedented teamwork and team spirit; it gives extra drive to always become one step better; it forces us to stay at the cutting edge of our industry and it inspires innovation and contribution from every member of the team.
Some of our most creative concepts have been born out of pitch work. And for that we love it.
But let us not forget one really important thing about pitching… it really does feel great to win that new client too!
Jocelyn Kirby
Marketing & Business Development Manager
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