We all know that interactive video is fast becoming one of the most exciting trends on the web, but there are many discussions out there on how to monetize this medium.
Key to maximising interactive video’s effectiveness for your brand is thorough exploration of this medium’s endless possibilities. Bluhalo are currently doing just this, in order to develop targeted and intelligent implementation strategies.
Imagine your products displayed to an audience live in action, with detailed information on their possibilities and direct call to purchase actions displayed alongside them! Interactive video is also a great way to give added value to your consumer, further enhancing their engagement with, and trust in, your brand. Retailers can utilise this tool for both their television commercials run online and for purpose built videos.
Audience responses to online video, particularly video on demand, have been immensely positive. The viewer has been proven to be in hunting mode, with their mindset in an apex of attention, thus giving the advertiser a fantastic opportunity to convert viewers to purchasers.
Here is a great example by Gucci, featuring Drew Barrymore. Just hover and click to view the products!
YouTube already hosts numerous interactive videos and utilisation of this medium by brands is inevitable.
Have a play on this fantastic interactive card trick which we particularly love!
And making us feel incredibly nostalgic… the age old ‘selective ending’……..
The record industry is also fast cottoning on to the idea that interactive video can provide the perfect engaging B-roll for their Music Videos and it is surely it is only a matter of time before we can all shop on YouTube!
Anya Gooch
Account Manager
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