Bluhalo's International Network Expands

Bluhalo’s parent company, Gyro International Limited and US-based integrated agency HSR business-to-business LLC, have announced this week that they have merged to form GyroHSR.

GyroHSR is an international integrated marketing agency dedicated to creating powerful ideas that build deeper, more meaningful relationships between people and brands. The agency’s offering includes advertising, brand strategy, digital, public relations, media and relationship marketing, with Bluhalo representing the groups digital Centre of Excellence.

The new entity has 17 offices in 15 cities in 9 countries across Europe, North America and the Middle East. Combined revenues total approximately $100 million (USD) and GyroHSR employs more than 600 employees.

“Both Gyro and HSR recognise and embrace the changes that we are seeing in the world of marketing and communications, and this is our response,” said Richard Glasson, Chief Executive of GyroHSR. “This merger creates an agency uniquely positioned to meet the needs of our clients around the world, and able to deliver the truly integrated service that the modern world demands. Through clear thinking, compelling creative work, strategic excellence and a seamless international operation, GyroHSR will work with clients to deliver winning business results.”

The GyroHSR merger creates a new international digital powerhouse, and combines significant expertise in a number of key vertical sectors, including technology, telecommunications, building products, financial services, capital equipment and life sciences. The merger also brings together Europe’s largest b-to-b agency with one of America’s largest and most highly decorated b-to-b firms. Gyro has been named Europe’s largest b-to-b agency by B2B Marketing magazine for four years in a row. HSR has been named Top Agency by BtoB magazine and the Business Marketing Association International 10 times since 1995, most recently in April of this year.

Glasson will direct the new agency’s overall strategy and operations from London with Richard Perry continuing in the role of Chief Operating Officer. HSR co-founder Rick Segal becomes Chief Executive, North America and GyroHSR’s global practice leader for business-to-business marketing, headquartered in Cincinnati.

“GyroHSR has 30 years of experience in mining deep customer insights from diverse, multi-participant networks of decision makers and influencers,” said Segal. “From the world’s most heavily considered business purchases to the fashion brushfires of consumer electronics, GyroHSR knows how to ignite connections and convert them to sales, category leadership, and customer loyalty.”

Bluhalo MD and Founder, Spencer Gallagher, added, "these are exciting times for Bluhalo, with the merger opening up an even greater network of marketing professionals to our clients. I am very much looking forward to the opportunities this will bring."

GyroHSR serves many industry-leading clients including American Express, Audi, First Data, GE, Hewlett Packard, Hobart Corp., John Deere, Johns Manville, Nokia Siemens Networks, Pitney Bowes, Shell, Sony, T-Mobile, USG and Virgin Atlantic.

The agency’s headquarters are in London and the North American headquarters are in Cincinnati. GyroHSR has offices in:

- UK: London (Chelsea and Covent Garden), Farnborough, Manchester
- US: New York, Cincinnati, Chicago, Denver, San Francisco
- Germany: Hamburg, Munich
- France: Paris
- Ireland: Dublin
- Netherlands: Amsterdam
- Spain: Madrid
- Sweden: Stockholm
- United Arab Emirates: Dubai