If all the news of the credit crunch is getting you down and boring you to tears, why not buck the trend and show off your spending skills.
And I don’t mean spending wildly out of your depth! I mean controlled, well thought out spend – where the pennies go up in value once you’ve spent them rather than going to ‘newspaper ad’ heaven.
Science of the rocket variety, it is not!
Spending approximately £1,500 on a quarter page ad that will only appear once in a small area of the country, is not dynamically generated and is clouded by other adverts…hmm – [refer back to rocket science comment here!], may not be the best investment in the current climate…
Spending online however, opens up a world of opportunities for digital marketers including the ability to quantify actual results from campaigns, giving you full accountability and justifying that ‘crazy spend suggestion’ to your boss, all the more easy.
We need to reference the ‘crunch’ here but it will be with positive connotations. Money is tight, let’s face it we’re all scrimping and saving where we can. But we do still need to spend.
Particularly in marketing, because if you don’t keep reminding people, then they forget about you - not good! This also gives me the perfect opportunity to reference one of our previous articles – Cut Spend, Damage the Brand.
Not only more cost effective, marketing online allows for highly effective targeting and tracking – making it far easier to quantify your return on investment. You can receive up-to-the-moment reports detailing exactly when someone visited your ‘spend’ – this could be a full website track from page to page or a simple advert on another site.
So if you’re stuck with the million-dollar question – do I put my money offline or online then bank that thought online and save the quandry.
Don’t find your advert lining next week’s fish and chips portion. Come join us all online, there’s plenty of room!
Katherine
Account Manager
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