As part of Mattel’s sponsorship of CiTV strand, Bluhalo has launched a new microsite for Mattel’s virtual pets – Woogies.
The site has been created as part of Mattel’s sponsorship of CiTV strand in the three month run up to Christmas to promote Woogies, the virtual pet that can be trained by making funny noises.
The site includes videos of the TV ads, product information and battle tips and is designed to increase awareness of Woogies amongst their target market of four to nine year old boys. The site will be promoted via banner advertising on the CITV website.
The website can be viewed here.
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