Sports Website Design - it's all about engaging fans

We’re the largest bespoke website design and build agency for the UK sports industry. And why is that?

Because we’re good at engaging fans.

So, how do we do it?

We know sport, we’re fans ourselves. We know how fans think, what they want, why and how; and when we’re not a fan, we become one. We get inside the minds of fans and we work out exactly what makes them tick.

It’s important to have a website that sets you apart from the crowd, encapsulates the essence of your brand and most importantly, excites your fans.

Exciting your fans isn’t just about giving them a website that has that ‘wow’ factor, although that’s important too, of course. It’s also about giving them the basics that they are going to need, such as real-time results, updates and news. The ‘wow’ factor obviously helps and gives them something to talk about too. But there also needs to be more depth, things to keep them coming back, you need to be certain that you not only have a way to talk to your fans, but that you have a way to interact with your fans.

Fan interaction is great. They love you, they want to be associated with you and they really want to be listened to by you. By creating ways for the fans to interact, not only do you get even more fan-love, but you also get a great resource for research, feedback and the halo effect – they’ll spread the love. Give them a place to belong, a place of passion and a place for community.

But it’s not all about cool features, communities and the latest downloads. There’s also a bit of theory behind engaging the fans via your website. Focus needs to be given to user experience - a clear layout, intuitive navigation and compelling calls to action; accessibility – after all, up to one in five visitors to your site will have some form of disability; keeping it simple – the less clicks to where they want to go the better; the key to a successful sports site actually makes for a pretty long list, but the long and the short of it is – we help our clients engage their fans and we do a good job of it too. Which is why we are the agency of choice for the UK sporting sector.

If you’d like to speak to us about engaging your fans, call Vimal Patel now on 07958 723427.