The website has been designed to deliver a dynamic and enticing experience and provides a stylish and innovative platform from which to communicate the revolutionary nature of the ion-mask technology. The website will form the core of an online campaign launching the Hi-Tec ion-mask™ footwear range.
Hi-Tec ion-mask™ homepage.
Hi-Tec ion-mask™ in action.
Hi-Tec ion-mask™ news.
The Hi-Tec ion-mask™ footwear range represents a quantum leap in footwear technology and has already created a stir within the industry. A breakthrough in surface enhancement, the ion-mask™ process - developed by P2i Ltd - works at a molecular level binding invisibly to the surface of the shoes giving them an extraordinary ability to repel most liquids. With the technology allowing for a lighter, cleaner, more breathable and environmentally friendly product, Hi-Tec is already taking the outdoor market by storm with record orders.
Representing possibly one of the biggest technology launches the industry has seen, the website will present visitors with animated information on the benefits of ion-mask™ and includes a show reel, press stories and a blog written by Hi-Tec, which will communicate latest news, personal opinion and brand messages, whilst encouraging consumer interaction and brand engagement.
Michael Brandreth, Senior Account Director at Bluhalo, says ‘Hi Tec briefed us to produce a site that not only communicates the fantastic consumer benefits of ion-mask™ but that also helps self-generate its own traffic. As part of a phased launch, we will introduce social media techniques to the site that will compliment the existing content and help drive awareness levels’.
Jason Larke, Group Brand Communications Manager at HI-TEC, says ‘ion-mask™ is a truly revolutionary technology in every sense and HI-TEC has been at the forefront of its development. The applications of the technology are immense matched only in its ability to capture attention. It’s just that cool! After a lengthy process we felt that Bluhalo was best equipped to not only deliver a dynamic and functional site but also to provide the backbone for communicating to a wider audience through a fully integrated social media strategy.’
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